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Timeshare: The Growth of an Industry, 2006.
Examines how the timeshare concept has grown and matured over the past four decades.
1,558 words (approx. 6.2 pages), 6 sources, MLA, $ 51.95
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Abstract
The era of four decades of an industry plagued with images of overly aggressive sales people, high-pressured sales tactics, schemes and unforeseen bankruptcies resulting in the loss of investment is over. This paper shows that industry experts have seen an unprecedented turn around in public opinion and industry practices in response to a positive marketing campaign, industry regulations and the integration of major hotel company brand affiliations among its ranks. This coincides with a booming U.S. economy, which boasts tourism as the third largest retail sales industry in the nation. This paper shows how timeshare has finally matured from infancy to adolescence with promises of gaining fast ground in the $1.38 billion a day industry of tourism.
From the Paper
"Estimating the value is based on how many years one plans to continue vacationing. A 40 year old person who reasonably expects to vacation for the next 30 years would divide the investment amount by 30 and arrive at a yearly average of $350. This figure becomes increasingly attractive when divided by 7 nights ($50.). Based on 4 individuals occupying the unit a daily rate per person of $12.50 is obtained. Since a timeshare is a one-time purchase, the price is frozen thereby eliminating future price increases and inflation."
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Whale Watch Kaikoura, 1999.
An analysis of the eco-tourist company, Whale Watch Kaikoura.
1,636 words (approx. 6.5 pages), 3 sources, MLA, $ 53.95
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Abstract
The paper summarizes the goals of eco-tourism. The paper discusses the strengths and weaknesses of Whale Watch Kaikoura. The writer briefly discusses the opportunities for this company, and the threats that exist. The paper discusses the reaction of the locals to unaccustomed tourism and the preference given to the Maoris on the whale-watch concessions. The paper details a brief financial analysis of the company. In conclusion, the paper states that the venture has exceeded all expectations and that profits have been used to take young people off welfare and give them skills and a future. The paper also details some ideas that Whale Watch Kaikoura has for future growth and development. Table of Contents: Executive Summary Swot Analysis Strengths - No Competitors - Focus on Eco-Tourism - Whaleway Station - Aggressive Marketing Weaknesses - Response to Needs Has Been Reactive - Need to Diversity Activities Opportunities - Increase in Tourism - Expansion Threats - Inadequate Maintenance of Tourism Infrastructure - Competition Issues Financial Analysis Evaluation and Conclusions Bibliography
From the Paper
"A simple idea, a great deal of vision and drive, some luck and a lot of courage has brought Whale Watch Kaikoura to the point where it is now beginning to show a profit. In the course of its development, this enterprise has given more life to its host town than could ever have been expected. And as land-based services and other adventure tourism activities have grown, a number of other environmentally sustainable activities, many based on marine mammals, have developed off-shore."
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Skill Shortage Problem in Tourism, 2006.
An analysis of the skills shortage in the tourism industry.
2,400 words (approx. 9.6 pages), 9 sources, MLA, $ 73.95
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Abstract
This paper examines the shortage of staff in the tourism industry, the reasons for it and solutions to it. The author discusses vocational education vs. on-the-job training, asserting that while the latter is preferable, a perfect intertwining of the two would be ideal.
From the Paper
"Global competition is also forcing the industry to raise its professional standards and, subsequently to raise its pay standards. New and better training programs are being developed to help generate a sufficient supply of qualified workers for the tourism industry. Most managers require post-secondary schooling and several years' working experience. Yet a skill shortage continues to exist."
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Transcontinental Railroads and the Development of Canada, 2006.
A multi-disciplinary examination of trans-continental railroads and how they have interacted with the growth and development of Canada.
7,249 words (approx. 29.0 pages), 18 sources, MLA, $ 161.95
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Abstract
The paper reviews the life of James Hill (1838-1916), founder of the Great Northern railroad, and nicknamed "the Empire Builder". The paper also notes Hill's early involvement with the Canadian Pacific Railway (CPR), and analyzes his successes in building and marketing his rail lines. The paper then analyzes the CPR and its effects on Canadian development, and reviews the earlier development of the canal infrastructure which provided waterways between the United States and Canada at the start of the 19th century. Next, the paper focuses on the Maritime Provinces and what has been written about them by various authors. Then the paper changes focus to what those writers have to say about the rest of Canada, returning to their views of travel on Canada's railroads, and especially the CPR. In conclusion, the paper finds that travel writers describe the country best when they focus on railroads and travel by rail.
From the Paper
"A man of penetrating commercial vision, Hill foresaw the growth of trade with the Pacific Rim. His road would bridge this traffic from the Pacific Northwest, where he saw the logical port of entry to markets back east. He would haul cotton from the South for export to the Orient, and his freight cars would return filled with lumber from the Northwest to build the heartland. Notwithstanding his view on trains that carry people, the flagship passenger train of his Great Northern bore his nickname, the Empire Builder."
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Strategic Hotel Management, 2006.
This paper focuses on targeting the aging population demographic in the hotel industry as well as increasing nationalism and tourism.
2,735 words (approx. 10.9 pages), 5 sources, APA, $ 81.95
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Abstract
This paper explores the strategies and methods used in the hotel industry when targeting a more mature demographic as well as the importance of increasing nationalism despite the political situation around the world. There are several important factors to recognize in the aging population and its travel activities such as price, convenience and location. The writer of this paper details the key priorities for strategic hotel management including the importance in satisfying the customer regardless of age or nationality. The writer also considers the scope of the mature traveler's impact on strategic hotel management and marketing.
Topics covered in this paper include:
Introduction and Overview
The Effects of the Aging Population on Tourism and the Hotel Industry
Growing Nationalism
Conclusion
Bibliography
From the Paper
"For the aging population, a reduction in room charges may also be a means of getting more business from elderly travelers. It is important that, when reservations are made, that the reservations clerk confirm if a Senior Discount applies. There are, of course, many travel professionals who specialize in creating tours for senior citizens, and these bookings would normally inform the hotel about such discounts."
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The Accor Success, 2006.
This paper details the success of the Accor Company in the hotel industry.
1,109 words (approx. 4.4 pages), 7 sources, APA, $ 38.95
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Abstract
This paper discusses Paul Dubrule and Gerard Pelisson's creation of the Accor Company. Accor's first venture, Novotel, opened in France in 1966 and was modeled after U.S. lodging facilities, proved so successful that it allowed the company to expand their holdings to various destinations worldwide. The writer examines the humble beginnings of the Accor Company which turned into a global force to be reckoned with in the hotel industry.
From the Paper
"Is diversity the strategy that a company should consider as a feasible means of success? Reviewing the humble beginnings of the Accor Company, a global force to be reckoned with in the hotel industry, it seems so. World-wide recognition, becoming America's largest owner and operator of economy lodging properties, capturing 10% of the total economy lodging section and being named as the ninth-largest U.S. hotel company overall is quite an accomplishment."
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The People of Bali, 2006.
This paper focuses on and analyzes the population of Indonesia's island of Bali.
3,340 words (approx. 13.4 pages), 9 sources, APA, $ 95.95
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Abstract
This paper contains research into the island of Bali while examining in-depth the indigenous Balinese population. The author of this paper discusses the rich history of the Indonesian island, discovered by the Dutch navigator Cornelius de Houtman in 1597 while delving into Bali's diverse rituals, arts and culture. This paper also explores the vital role religion plays in Bali's society and explains why Bali is no longer a tourist paradise but also a society seeking its own identity.
From the Paper
"As for the language spoken in Bali, the variations are actually part of the various dramas, since the majority of Balinese speak a language equal to their caste. Yes, like India, Bali has a caste system, as well, but there are no Untouchables, and today's Balinese system bears little resemblance to the "traditional" Indian system. The highest caste is that of the priests, known as Brahmana. Then there is Kasatria, the noble caste, and Wesia, the warrior caste."
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The Hospitality Industry, 2005.
This paper discusses the use of statistics in the Canadian and American hospitality industry.
1,360 words (approx. 5.4 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper explains that, although the gathering, collating, reviewing and study of statistics, usually freely available from governmental agencies, are vital to any industry; Canada comes up woefully short of information applicable to the hospitality industry in comparison with the quality of the information available from United States agencies. The author points out that the information or data presented by the Canadian Tourism Commission, the Canadian Tourism Research Institute and the Ontario Ministry of Agriculture, Food and Rural Affairs Division is highly suspect, is totally incomplete and generally pertains to tourism within Canada thus giving little recognition to international travel, tourism and hospitality industries. The paper demonstrates the use of U.S. government highway development information by the hospitality industry to expand hotels and other leisure attractions in Nashville and Memphis as an example of the use of statistics to create high-yield investments.
Table of Contents
Thesis Statement
The Canadian Viewpoint
The American Resources
A Widely Used Planning Strategy Seldom Mentioned
The Overall Benefits to Tennessee from Hospitality Statistics
From the Paper
"In the Knoxville area, Interstate 75 - a north to south major artery - and Interstate 40 - a coast to coast east to west artery - intersect are right now in the midst of a half-billion dollar downtown re-development program to enhance their economy. As with most cities of its size in the south and elsewhere, the downtown section was in fast rate of decline because of urban sprawl. By the use of strategic data from TDOT, the city fathers decided that they could bring the downtown area back to life and add tremendously to the tax-base by means of the re-development plan. It was found that travelers from east to west that normally drive through can be attracted to spend the night in the "new downtown," by redeveloping the waterfront and making it an attractive tourist destination. The anchor businesses, of course, are reasonably priced, yet luxurious hotel/motel type accommodations."
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Marriott Hotels, 2006.
A look at the history behind the Marriott Corporation.
1,761 words (approx. 7.0 pages), 7 sources, MLA, $ 56.95
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Abstract
This paper traces the entrepreneurial success of farmer's son, John Willard Marriott, who built up a multi-billion dollar hotel chain. It looks at how it all started in 1927 with the purchase of three A&W franchises in New England known as Hot Shoppes, Inc. and how, today, the Marriott Corporation currently owns almost 3000 hotels all over the world.
From the Paper
"Core values such as this one are what saw the Marriott Corporation through the devastating trials of the early nineties and not only helped it back onto its feet, but lifted it higher. Pathways to Independence, Marriott's Welfare to Work program, was established in 1990 and thrived during the company's roughest years ("The Marriott Timeline"). Bill Marriott, Sr., and Bill, Jr., would always put people first, no matter what. They used their corporation as a springboard for "business strength AND social contribution" ("The Foundation for Doing Good"). These two men understood people as well as-if not better than-business."
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International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, $ 89.95
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Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
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