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Hospitality Industry Marketing, 2008.
A discussion on customer satisfaction and loyalty in the service industry.
2,506 words (approx. 10.0 pages), 8 sources, MLA, $ 76.95
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Abstract
The paper discusses the service industry, noting that profitability and viability are primary concerns among today's service markets. The paper states that service-oriented firms in today's market have to work in a competitive industry, one where the viability of a firm is contingent on the loyal influx of clients. The paper concludes that the secret to success is a firm's ability to recognize what their client wants, rather than providing general benefits to customers.
From the Paper
"There are more opportunities now than ever before for firms to retain quality and loyal customers Ganesh, Arnold and Reynolds (2000). The secret to success is a firm's ability to recognize what their client or customer base wants, rather than providing general benefits to customers. Because the world of technology has "globalized" the marketplace, and more so than ever before consumers are technology oriented, any hospitality service should look at their knowledgeable customer base and determine what motivates them to use their services and recommend their services to others."
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The Financial Impacts of Customer Complaints, 2008.
A research paper assessing the effectiveness of offering discounts as a service failure recovery technique in the hotel industry.
8,525 words (approx. 34.1 pages), 20 sources, APA, $ 180.95
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Abstract
This research paper assesses whether hotel companies should offer customers a discount by way of compensation for service failure. The study assesses whether offering customers a discount is an effective strategy to ensure their repeat business in spite of having suffered poor service. The study also assesses whether it is in the financial interests of the company to offer such compensation. This is done by evaluating whether the company is able to generate the cost of the discount back from the customer through their repeated business.
Outline:
Introduction
Background
Purpose of the Study
Importance of the Study
Hypothesis
Outline Methodology
Sources of Information
Reliability and Validity of Data
Limitations of the Study
Summary of Research Questions
Literature Review
Methodology
Results
Discussion
From the Paper
"The study is important in determining the strategy which the hotel industry should pursue in regards to offering discounts to customers. The practice of offering compensation as a means of service recovery is currently routine in many hotels. There has however been little analysis conducted as to whether the strategy is actually beneficial to the hotel. In the current market the conditions under which the strategy was devised do not necessarily hold, so there is no guarantee that the strategy remains as effective as when first introduced. It is important that the effectiveness of the strategy is assessed in order to ensure that the hotel can maintain their profitability and competitive market share."
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Leisure Time in the U.S., 2008.
A look at how availability of leisure time in the U.S has changed.
940 words (approx. 3.8 pages), 4 sources, MLA, $ 33.95
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Abstract
This paper explains that, although most employees desire increased leisure time, present day economic and social conditions make this difficult. The paper points out that the fierce competition on the international market, combined with globalization and the constant search for improvement have forced managers to demand more work time. The result is increased pressure on the workers to work longer hours, hiring based on potential performance rather than the lure of job benefits, and the introduction of late retirement programs. The paper then discusses the food and beverage industry and the tourism industry and relates that significantly reduced leisure time for employees has created a demand for 24/7 availability in both industries.
Table of Contents:
Introduction
Subtopic 1 - Increased Pressure on the Employee
Subtopic 2 - Hiring Based on Performance Instead of Job Benefits
Subtopic 3 - Late Retirement
Implication Area 1 - Food and Beverages
Implication Area 2 - Tourism
Conclusions
From the Paper
"A more and more common feature of decreased leisure time is revealed in the form of late retirements. This generally occurs due to insufficient personnel and insufficiently trained new employees. As a result of these, managers prefer to hold on to their old and trustworthy employees. The late retirement program is generally carried on in collaboration between employee and employer in the form of a part time job agreement, but it can also take the form of a full time job contract."
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Sex, Drugs and 18-30 Year Olds, 2007.
An in-depth research analysis into the reasons that so many young British tourists are attracted to Amsterdam.
7,354 words (approx. 29.4 pages), 8 sources, APA, $ 162.95
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Abstract
The paper describes the reasons for the attraction of young British people to Amsterdam where sex and drugs are freely available.The paper concludes that it is undoubtedly apparent that the underlying factor that appears to provoke young British tourists visiting Amsterdam are directly related to the flourishing array of sex and drugs found throughout the city. The paper includes several different graphs, charts, and tables.
Outline:
Introduction
Amsterdam; Characteristics Set Apart
Drug Use
Drug-Use Deaths in Amsterdam
Sex, British and Amsterdam
Perceptions toward British Tourists
Questionnaires
Argument
Research Methods
Data Analysis
Charts and Graphs
Results
Conclusions
From the Paper
"Be it true that the lure of sex and drugs is what entices the young individuals of British descent to visit Amsterdam; concern may lay heavy in the dangers exposed to those who are predominantly young and engage in these common practices throughout the Dutch city. In any instance of drug use or sexual behavior, there are indefinite susceptibilities to the transmission of diseases. As HIV and AIDS are among the most dangerous for anyone to contract, the spreading of such diseases must be considered as highly potential threats to these tourists."
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Make America A Welcoming Place, 2008.
An argument for the freedom for and encouragement of foreigners in the United States.
1,140 words (approx. 4.6 pages), 7 sources, MLA, $ 39.95
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Abstract
The paper relates Ernesto "Che" Guevara's views of travel, that everyone should have the right to not only travel freely, but immerse oneself in the very essence of the culture and situations of the native inhabitants. The paper discusses how Che's view of travel as a freeing and learning experience is completely contrary to the American view of travel in the post September 11th era. The paper describes how Americans perceive travelers as suspicious individuals that need to be consistently monitored and constrained. The paper argues that America needs to change its views and reduce restrictions, since by limiting what travelers can actually see and treating them with hostility and suspicion, America is actively losing supporters on the international stage.
From the Paper
"Che's understanding of travel is to that it not only allows for one to have reckless fun, but more importantly it opens up your eyes to the all of the multitudes of manners in which people live their lives. Throughout his journey, he did not only try to receive a surface level understanding of the places that he went to, but rather delved deeply into every aspect of life. In Chile, he goes and visits a woman dying of tuberculosis, and is appalled to find the failings of the public health system that prevents the woman from receiving adequate treatment. He receives a tour of a copper mine and finds out the stark reality of deaths that occurred to make it possible. He even goes as far as to visit a leper colony and live among their inhabitants. Che's view of travel is that everyone should have the right to not only travel freely, but immerse oneself in the very essence of the culture and situations of the native inhabitants."
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Toronto's Tourism, 2008.
This paper explores the positive and negative visitor perceptions of Toronto.
823 words (approx. 3.3 pages), 13 sources, APA, $ 29.95
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Abstract
The paper discusses how the city of Toronto is cosmopolitan, relatively safe, has an under-rated theatre and arts community, offers an attractive waterfront vista and is remarkably affordable for tourists eager to buy souvenirs. The paper then discusses the lingering fears about SARS, the city's unknown arts community and the frigid winter weather. The paper also relates that the general sense that Toronto is "nice" but not dynamic in the same way that New York, London, Paris or Rome are, is keeping Canada's largest urban center from being the tourist magnet it could be.
From the Paper
"Toronto's tourist industry is at a cross-roads. Since 2000, the total number of US tourists has declined by 15 percent. Among same-day travelers from America, the numbers have, quite literally, fallen through the floor. At the same time, the number of overnight travelers has also dropped, through much more modestly. Happily, emerging tourist markets from overseas and domestic tourism has propped up the tourist sector in the absence of US visitors: in 2006, visitor spending was up 7 percent from the previous year, and it seems overseas travelers are the major reason why this was so (Tourism Toronto, 2006). Without question, the trend is ineluctably moving towards a non-American tourist market in which Canada's largest city will have to find a way to accommodate, more and more, people who are non-white and interested in the cosmopolitan aspects of the metropolis - like Toronto's thriving Chinese or Indian (or Caribbean) communities."
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Hotel Scenarios: Questions for Dramatic Scripts, 2008.
This paper discusses the use of dramatic scripts to train employees in the hospitality industry.
1,555 words (approx. 6.2 pages), 3 sources, APA, $ 51.95
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Abstract
Using the case study "Episode 8: 'We Don't Want any Troublemakers in Our Hotel'" as primary example, this paper sets forth eight questions that present many of the challenges that hotel employees face when confronted by unruly guests. The paper relates that the concept of the workplace as a theatrical stage can enable service employees to be creative in handling difficult situations. The author concludes that there are also situations when a more formal functional script should be implemented.
From the Paper
"The delivery of excellent and sincere customer service does not require unnecessary servility and acquiescence on the part of employees. While hospitality service employees must of course be especially attentive to the needs and demands of guests and customers, this attentiveness does not and should not be at the expense of basic human dignity because such servility actually encourages the behavior of guests such as Mr. Patel."
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Cultural Tourism and the Day of the Dead, 2008.
Discusses the feelings of the people of Mexico regarding tourism during the holiday, Day of the Dead, based on Lucero Morales Cano and Avis Mysyk's article "Cultural tourism, the State, and the Day of the Dead".
1,336 words (approx. 5.3 pages), 2 sources, APA, $ 44.95
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Abstract
The paper is a review of an article entitled "Cultural tourism, the State, and the Day of the Dead", which the writer find particularly relevant to him because of his plans to observe Day of the Dead celebrations during an upcoming visit to Mexico. The paper then relates the emotions of the writer prior to an intended visit to Mexico during the "Day of the Dead " celebrations, noting that there is a conflict between the authorities who welcome tourism on this holiday and the civilians who see tourism as intrusion into a sacred historical ritual and oppose it being promoted as a tourist attraction. The paper also explains that the community is divided on the subject, as many recognize the economic importance of tourism.
From the Paper
"These dynamics are evident in Mexico, particularly concerning how to mediate the conflict between the state and local residents over the tourist attraction that Day of the Dead festivities have become because of globalization. Cano and Mysyk have studied the problems which have arisen in the village of Huaquechula since 1988, when the one road leading into the village was paved for the benefit of tourists and the village became a part of the tourism circuit. In the process of studying the impact of these developments, Mysyk surveyed the villagers regarding their appreciation of the presence of tourists, their behavior, their feelings about tourists photographing or videotaping altars, and related issues."
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New York City Arboretum, 2008.
This paper presents recommendations to increase revenues of the New York City Arboretum.
1,115 words (approx. 4.5 pages), 3 sources, APA, $ 38.95
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Abstract
The paper proposes solutions that will generate revenue and expand operations at the New York City Arboretum. The paper discusses donation fees for admission and parking, fees for the tram transportation service, attracting more visitors by employing additional scientists and staff and aggressive advertising. The paper relates that the Arboretum has to change its scope and mission by expanding botanical research and providing sufficient up-to-date research for college students.
Outline:
Alternative Solutions
Pros and Cons of the Alternative Solution
Overall Recommendations for the New York City Arboretum
From the Paper
"The New York Arboretum was founded in the mid 1800s and situated across a 250-acre strip of land. The Arboretum was "founded by two French Huguenot brothers named Lorillard" (Soderstrom, 2001, p. 87), it displays botanical and educational research and has the largest botanical library in North America. In the upcoming years, the Arboretum delved into some key issues that needed to be changed in order to keep up its operations. The Arboretum needed to generate additional revenue, find greater initiatives to attract more visitors and employees and change its scope and mission."
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The Ecotourism Bubble and Tourist Enclaves, 2008.
A definition and analysis of the phenomenon of ecotourism bubbles and tourist enclaves in the 21st century.
1,249 words (approx. 5.0 pages), 4 sources, MLA, $ 42.95
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Abstract
This paper discusses the 21st century ecotourism bubble and tourist enclaves. The paper discusses the reasons for these phenomenons around the world and how they are affecting tourism worldwide. The paper also looks at some of the fallacies of ecotourism and explains why ecotourism does not really provide what it says it provides.. The paper includes examples of tourist enclaves and ecotourism bubbles to explain its points.
From the Paper
"Many will consciously avoid known tourist enclaves, aware that their interest in a visited place should be 'deeper' or less hedonistic than simply enjoying themselves in an attractive and affordable locality. On the other hand, one does come to know of other conventions that seem quite similar to the ecotourism criticized just now. For instance, when speaking with students have 'volunteered' in Commonwealth Caribbean countries or graduate students to have embarked on 'fieldwork' one learns that their efforts have very much been organized to form another kind of package-experience. If researching a subject of Barbados, for instance, a safe way has been found to be "in" the local society and observe - always, a certain voyeurism, at hand - and little sense of adventure displayed. If 'studying' poverty or social conditions for the poor, for instance, it seems unimaginable for researchers to stay with the people studied. In dozens of developing and developed countries, anthropologists engage in what seems another variety of tourism in that there can be much attention to reducing risk, not mixing with unsavory elements, not trying to see that they come to fully understand phenomena - not as presented to them by educated counterparts in the society they visit, but by people as opposed to 'subjects'."
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