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The Gambling Industry.
This paper is a marketing analysis of the gambling industry, especially Las Vegas casino gambling.
4,405 words (approx. 17.6 pages), 2 sources, MLA, $ 115.95
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Abstract
This paper explains that, having been between legal and illegal for part of its existence and, at times, closely connected to the Mafia, lately, the image of the casino gambling industry has changed, combining gambling with entertainment and unusual architecture to attract larger numbers of consumers. The author points out that the amount of money people spend on a trip to Vegas or a simple evening in a casino is directly related to the income level of the population; therefore, the economic component of the market has the greatest impact on the casino gambling industry. The paper relates that an important target market is professional gamblers, who are generally rich or very rich persons, who regularly spend large amounts of money at the tables, who enjoy luxurious treatment, and who are most likely to go to the casinos at Monte Carlo rather than Los Vegas.
Table of Contents
The Macro-Environment
Marketing Objectives
The Casino Gambling Industry
Target Market
The Marketing Mix
Place
Promotion
Price
Product
Conclusion
From the Paper
"The demographic component does not actually affect the casino gambling industry. Perhaps only in terms of an ascendant trend in population growth, which would mean a higher probability that people may go gambling. Another opportunity, however, is provided by an increase of families. I am asserting this because, in the last years at least, it is ever more often that family groups go to cities like Vegas or Atlantic City and spend an amount of money on gambling. As for the geographical distribution, referring here to a urban or rural distribution, it is often the case that urban people gamble more in casinos than rural dwellers. As such, an increase in the number of people who live in the city will certainly be considered an opportunity."
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"Irish Dude Ranch Vacations".
This paper is a business plan for "Irish Dude Ranch Vacations," which introduces would-be riders to horses and to Ireland.
2,745 words (approx. 11.0 pages), 6 sources, MLA, $ 82.95
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Abstract
This paper explains that Irish Dude Ranch Vacations intends to unite the traditions of Western riding in the United States with the centuries-old expertise in equestrian sports of the Republic of Ireland to create a unique 'adventure vacation' for Americans, then for Canadians, then Australians, and then the rest of the globe. The initial marketing efforts to European nationals will be much more modest. The author points out that the Irish component will be arranged by contract, and all Irish personnel will be Irish nationals managed by the Irish Riding Centre, which is the first of several intended locations for the vacation packages. The paper states that very little investment is required on either side of the Atlantic, and yet it can tap into a very large and arguably underserved market because, in particular, Western riding, as opposed to European-style riding, is an active sport that can be enjoyed by almost anyone, regardless of physical condition. Chart. Illustrations
Table of Contents
Executive Summary
Vision and Mission Statements
Company Overview
Company History and Format
Basic Activities of the Business
Operating Hours
The Primary Service
Objectives
Current Status
Company Principals
Outsourcing or In-House?
Organizational Chart
Relationship Management Plan
Relationship Management Goals and Objectives
Who is Responsible for Managing Relationships within the Organization?
Who will Maintain Supply Relationships Outside of the Organization?
Reasons for this Choice
Political, Economic and Union Alliances
Diversity Management Plan
Importance of a Diversity Plan
Objectives and Goals of the Plan
Minority Groups to be Courted
Program Monitor
How are the Employees Trained?
Marketing Plan
Advertising Media
Our Service vs. the Competition
Email Marketing
Marketing Slide (Advertisement)
Products/Services Plan
Location Photos
Financial Plan
Operating Plan
Conclusion
From the Paper
"The vision of Irish Dude Ranch Vacations is to make a memorable, exciting, but safe active vacation experience possible for large segments of the population currently underserved in that area; those with less than optimal physical conditions and those who are quite young and quite old. The mission of the company is to introduce would-be riders of all sorts to horses and to Ireland, both of which are extremely spiritual and completely humanizing. The intention of this company is to make a good living for all concerned-including the horses in terms of excellent upkeep and training, and no overuse-and to do it by maintaining reasonable prices that make it affordable for great segments of the global population who might otherwise not get a chance to ride a horse or see an exotic and beautiful country."
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Tourism Report by Hilton International, 2005.
A thorough tourism report as presented by findings of the Hilton International Hotel Group.
2,141 words (approx. 8.6 pages), 7 sources, MLA, $ 67.95
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Abstract
This report presents an overview of Hilton International (HI), an operating division of the parent company Hilton Group. The report presents HI within the global hotel industry and explores many facets of the business within this global context. It explains that the overall nature of the hotel industry is volatile and heavily influenced by several forces.
Outline
Summary
Introduction
Background
Legal and Financial
Size and Structure
Products and Services
Customers and Market
Employment
Policy Statements
Conclusion
Appendix 1 - HI Hotel Summary
Appendix 2 - US Tourism Industry Summary
Bibliography
From the Paper
"Hilton International (HI) is a global leader in the hotel segment of the tourism industry, with 98% brand recognition. HI has worldwide rights to the Hilton brand, excluding the United States. HI was spun off from Hilton Hotels Corporation in 1964 as a separate entity, and was acquired by the Hilton Group plc in 1987. HI currently operates over 500 hotels (almost 400 under the Hilton brand) in nearly 80 countries around the world, and is currently in expansion mode including through the use of lease arrangements and management contracts. HI is one of three divisions of the parent company Hilton Group plc, and contributes approximately 40% of overall profits to the parent company. HI caters to a four- and five-star hotel clientele. HI has struggled over the past year to minimize losses due to a difficult time within the overall tourism industry. However by repositioning its marketing strategy to target local markets instead of global audiences, losses have been slowed to 30% over the previous year's earnings. HI employs a variety of programs to support its 65,000-strong workforce to pursue service excellence including its Esprit rewards program. HI demonstrates social corporate responsibility through programs such as its Hilton in the Community program that currently supports six primary charities that relate to the tourism industry."
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Youth Hostels, 2005.
A look at current trends in the Youth Hostel Association of England and Wales.
1,587 words (approx. 6.3 pages), 4 sources, MLA, $ 51.95
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Abstract
This paper discusses the phenomenon of Youth Hostels, with particular focus on the Youth Hostel Association in England and Wales, also known as YHA. The paper covers the history of the youth hostels movement and the organizational structure and operation of the Youth Hostels Association in England and Wales. It then looks at the objectives, present state, and future plans of the YHA. It asks whether youth hostels are only for the young and how the changing business environment is likely to affect future growth of the YHA.
From the Paper
"The history of the youth hostel dates back to the early 20th century when Richard Schirrmann, a German elementary school teacher, founded the first youth hostel in 1909. Schirrmann was fond of organizing trips and outdoor excursions for his students in order to enable young people living in industrial cities to enjoy the countryside. As the story goes, during one of these excursions in the countryside, a sudden rainstorm forced him and his students to seek shelter in an empty school. It was then that Schirrmann hit upon the idea of using schools that were empty during holidays as hostels for young people travelling in groups in the countryside. The idea became very popular in Germany within a short time, and by the 1930s there were more than two thousand hostels in the country. The concept soon spread to other parts of Europe and later to the rest of the world following the formation of the International Youth Hostel Federation in 1932. ("History of..." 2004)"
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Historic Cities Online.
This paper discusses in detail information from websites that describe the tourist cities of Verona; the London areas of "Little Venice," Camden, and the Tower of London; and the city of Pisa.
7,025 words (approx. 28.1 pages), 18 sources, MLA, $ 157.95
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Abstract
This paper explains that the Internet permits the traveler to gain much information to enable the choice of destination, especially snippets of information on the history, highlights, prices of hotels, the food availability and its cost, nearest bus stops, airports and railways, the currency and its present value of the currency and special events. The author points out that on the website, 'CheapHotel.Com' the history of Verona is depicted in great detail, stating that this ancient city dates back to the time of the settlement of the Indo-European travelers who found the land in the city to be extremely fertile. The paper concludes that Internet advertising is very popular, especially in relation to travel and tourism, and the response generated from these advertisements on the Internet is ever increasing.
From the Paper
"On the Internet, the Tower of London is most often presented as the very best tourist destination for the traveler. Some websites offer 'Virtual Tours', wherein after a short history of the Tower, a tour is presented to the visitor of the website, wherein they can access the time in London, the weather conditions there now, and other small details that would make this place come alive, or rather become virtually real. In addition, a 'Midi' by Barry Taylor, on 'Rule Britannia' has been added to the site whereby one can listen to it when browsing through the information offered. The current news is provided on the website in the form of the 'Tower of London Gazette' which the visitor can read if he so desires. A section entitled 'Grandma's Recipes' is also available, and one can find excellent English recipes on the pages of this site."
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The Railroad Station of Belmar, New Jersey.
This paper presents the history of the Railroad Station of Belmar, New Jersey, situated on the New Jersey Peninsula, as a potential site for preservation.
2,105 words (approx. 8.4 pages), 4 sources, APA, $ 66.95
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Abstract
This paper explains that the value of historic structures in this area is lucrative in terms of investment of any type and secure in terms of return-investment through return business in the form of tourists. The author stresses that the borough of Belmar and the surrounding and outlying areas are rich in the areas of science, military, government, social history, and architectural history. The paper concludes that, due to the small area of land that composes the borough of Belmar, the age of the building that constitutes the Belmar Railway Station, the location of the station, the going price of real estate in the area of Belmar on the Jersey Coast, and the immeasurable historical value of the station, any expenditures toward the preservation of the architectural structure of the nearly 100-year old station is a sound investment and should be strongly considered as a place of designation for historic structure grants. Many illustrations.
Table of Contents
Introduction
Objective
A Town of Many Names
The History of Belmar
Belmar: The Beginning
Significance of Historical Value of Train Station in Belmar
Belmar: Unique in many Areas of Development
The Train Station in Belmar
Summary and Conclusion
From the Paper
"The Jersey Shoreline is home of the boardwalk with something for everyone from fishing to swimming as well as being inclusive of Victorian walking tours and many other delights as sandcastle contests, waterfront promenades, chowder festivals, band concerts, and countless other tourist delights. There are paddleboat cruises along the Jersey shoreline and Belmar is the host of the annual New Jersey Seafood Festival that takes place each summer, which draws a crowd of tourists in the form of both families as well as college-aged individuals. Belmar's beaches are wide and Belmer is one of the main charter-fishing industries in the area being located on Shark River."
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The Shah Faisal Mosque.
This paper describes in detail the author's visit to Shah Faisal mosque in Islamabad, Pakistan, and discusses Muslim prayer.
2,110 words (approx. 8.4 pages), 3 sources, MLA, $ 66.95
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Abstract
This paper explains that, in the Shah Faisal Mosque (or Masjid), one of the most beautiful mosques in the world, the Qiblah wall is very beautifully decorated with glazed tiles. The dome of the mosque has a huge golden crescent on it, the grand chandelier is spellbinding, and beautiful reflection pools add to the beauty of the mosque. The author reports that he was surprised to see that there are not any seats in the mosque, which is very distinct from a church. All Muslims sit on the floor, using a prayer mat, and are treated as equals in the mosque and in prayer. The paper reports that no one talked during the prayers because, during prayers, they are supposed to be facing God and praying to Him; no one made any prayer movements before the Imam finished his.
From the Paper
"There is a wall inside the mosque called the Qiblah. This is where the wall faces the city of Makkah. All mosques have the Qiblah. It lets people know that they are standing in the right direction to pray to God. I also found out that the minaret is a symbol of olden times. They were made so that people could hear the call of prayers called the azaan. There is a crescent moon on the dome, which indicates the direction of Makkah."
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A Summer Spent Backpacking, 2005.
Personal account of author's own backpacking experience.
1,291 words (approx. 5.2 pages), 9 sources, MLA, $ 43.95
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Abstract
This paper describes the author's positive experience backpacking in America. The author talks about the emotionally and spiritually uplifting experience that backpacking can be, as well as its educational benefits in terms of self-sufficiency, responsibility, co-operation, endurance, survival skills, and planning ability.
From the Paper
"Last summer my parents decided to go on a world cruise, which they had long dreamt of. My parents? decision left me with the prospect of a summer with nothing much to do other than laze around the house. In fact, this was precisely what I was looking forward to when a friend suggested that we spend the summer backpacking our way through some of the wilder terrain of America. Initially, when my friend mooted the idea, I demurred since I just could not see myself walking endless miles groaning under the weight of a heavy backpack. However, my friend was highly persistent and persuasive and finally I gave in. Today, when I look back, I am thankful that I did so, for it was a highly rewarding experience in more ways than one. Indeed, I would have never imagined that backpacking could actually lead to the development of several skills. More important, today I believe that backpacking is one of the best ways for a person to get in touch with themselves."
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Illinois Association of Park Districts (IAPD), 2004.
This paper relates the history and function of the Illinois Association of Park Districts (IAPD) and other agencies relating to parks, recreation, and wildlife conservation.
3,900 words (approx. 15.6 pages), 14 sources, APA, $ 106.95
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Abstract
This paper relates that the Illinois Association of Park Districts (IAPD)
was founded as the Illinois Association of Conservation and Park Districts 75 years ago to establish and protection parks and to conserve wildlife. The author points out that the historic ?Park Law Codification Bill?, signed in 1951, combines all the various laws pertaining to the issues of park conservatism into one single section of the state law. The paper relates that, today, each of the more than 40 park districts, forests, and conservation parks in the state of Illinois has a police force to patrol, routinely enforcing laws regarding recreation, hunting, and boating, and especially the use of drugs and alcohol.
From the Paper
"The DNR or the Illinois Department of Natural Resources states that its mission is to protect and manage and to conserve the various natural resources that the state of Illinois can very proudly boast of, and to provide those recreational opportunities to interested people that would not harm or spoil these natural resources in any manner. The Educational Department of the DNR was launched in the year 1995, with the primary aim of the development of educational methods and of the training methods involved in the conservation of natural resources of Illinois. It also was to provide hands on training for those persons wanting to indulge in the various outdoor activities that Illinois offers, such as snowmobiling, boating and hunting methods."
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The Hotel Industry, 2005.
A thorough overview of the hotel industry, focusing on the Hyatt chain.
3,874 words (approx. 15.5 pages), 12 sources, MLA, $ 105.95
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Abstract
This paper reviews the hotel industry, looking at the major players in the market. It provides statistics about numbers of rooms in the leading chains and where the most popular locations are. The paper then moves its focus to the Hyatt Hotels chain and examines how this fits into the global market.
From the Paper
"The industry?s market segments are upper-scale, upscale, mid-scale with food and beverage service, mid-scale without food and beverage service, and economy. Those in the upper segments, often large and located in major cities or resorts, serve business and convention travelers and middle-to-high-income tourists who are more particular with service quality than price (Working for America Institute 2004). Those in the lower segments are mostly smaller, located in major areas and more particular about price than quality of service."
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