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Southwest Airlines, 2008.
This paper looks at the weaknesses of the airline company 'Southwest Airlines'.
1,117 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
In this article the writer notes that Southwest Airlines is the premiere low cost airline. The writer points out that Southwest operates only in the US market and this restraint that kept it from making unregulated expansion a primary forward strategy is also the strategy that kept it from facing the severe financial difficulties all of the major airlines suffered following 9/11. The writer maintains that in spite of its low cost operating strategy and business model, Southwest has been also negatively impacted by cyclical forces in the airline industry. The writer notes that although Southwest's more recent problems include satisfying employee contract demands and in integrating new executive leadership while trying to manage growth from 500 employees to 35,000, it becomes clear the corporate culture was one more of a cult of personality than any documented and canonized set of operational policies. The writer concludes that operationally, a corporate culture based on the personality of a single charismatic leader, while laudable in many respects, is also difficult if not impossible to reproduce and often leads to human resource concerns as far as impropriety, discrimination and harassment issues.
Outline:
Industry Environment
Financing Sources
Sarbanes Oxley Compliance
Competitive Advantages as Weaknesses
Partnering Exposure
Conclusion
From the Paper
"Most major corporations, Southwest included, have at their disposal various financing strategies to fund ongoing operations and extraordinary expenses. In Southwest's case, its various financing strategies are mentioned periodically throughout its Form 10-K most notably in the Management Discussion & Analysis section. These financing options include: cash on hand, short term investments that total more than $2b, a $600m bank revolving line of credit, public debt securities, and various derivative strategies. This degree of leverage, in spite of the cash on hand is still significant and, if Southwest suffers any significant strategic missteps, this leverage can quickly become a negative."
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Southwest Airlines, 2008.
This paper evaluates the strengths of Southwest Airlines.
943 words (approx. 3.8 pages), 5 sources, MLA, $ 33.95
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Abstract
The paper discusses Southwest Airline's corporate culture that was more of a cult of personality than any documented set of operational policies. The paper looks at the company's tangible and intangible resources, their business level strategy, their strategy of controlling growth and how they recruit with retention in mind. The paper concludes that if Southwest's corporate culture is responsibly shifted to a culture based on a strong understanding of the mission statement, the company can further its growth projections and meet all of the demands of its workforce.
Outline:
Cultural Overview
Strengths
Conclusion
From the Paper
"Southwest Airline's corporate culture has traditionally been somewhat freewheeling and capricious and this has long been a strong component of its ability to adjust to the airline industry's rapid market shifts. Much of this culture can be traced to one of the airline's founders and its longtime CEO, until 2001, Mr. Kelleher. When a company CEO is described as, "Mr. Kelleher...drank Wild Turkey at company parties, smoked everywhere -- even behind the podium at shareholder meetings -- and loved to joke with employees and dole out hugs and kisses as greetings..."(Trottman par.8), one becomes aware that a unique and original corporate culture is at play. Yet, in view of Southwest's more recent problems satisfying employee contract demands and in integrating new executive leadership while trying to manage growth from 500 employees to 35,000, it becomes clear this corporate culture was one more of a cult of personality than any documented and canonized set of operational policies."
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Airports, Airlines and Customers, 2008.
This paper provides a look at the services offered by airports and airlines to target customers.
1,600 words (approx. 6.4 pages), 6 sources, APA, $ 52.95
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Abstract
This paper reviews the ways in which airports and airlines across America are trying to target and accommodate customers in the aftermath of the industry's near-collapse after 9/11. The paper particularly looks at how airports are trying to assuage security concerns while simultaneously offering new services to busy professionals. The writer also touches upon how airports are attempting to link their facilities to the buying predilections of certain segments of the population. Additionally, the paper reviews the determined efforts of the airline industry itself to offer more "bang for the buck" while doing what it can to reassure customers that their flight experience will not be troubled by concerns centering around whether or not their luggage will arrive with them at their destination.
From the Paper
"Busy commuters, security "freaks," and consumers interested in easy access to niche providers are only a few of the customer demographic groups that stir the interest of airport management. Another group, frequently overlooked, is the airport user who is a compulsive shopper. Naturally enough, these sorts of individuals are a key demographic inasmuch as airports are wholly aware that items purchased on their premises mean money in pocket at the end of the fiscal year. Of course, logic dictates that airport marketing professionals are well-acquainted with certain groups - it could be young women, affluent elderly couples, or businesspeople with a penchant for impulsive buying - that like to buy items (and specific types of items) at the airport rather than elsewhere at a store. The problem, or so it would seem, is that knowing individuals (and which kinds) who want to buy at the airport does not necessarily translate into providing the sort of technology or services that can facilitate their purchasing decisions and activities. Consequently, the airport truly desirous of deriving profit from waiting families or individuals must renovate its inner structure and give people ready access to such technology."
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Aviation Security, 2007.
This paper uses content analysis to examine the issue of aviation security following the terrorist attacks on September 11, 2001.
2,165 words (approx. 8.7 pages), 7 sources, APA, $ 67.95
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Abstract
This paper explains that, using content analysis to test the hypothesis surrounding aviation security, two press releases from the Government Accountability Office website were examined for common terms and references to aviation security measures. The author points out that this methodology focused on how the communications referred to aviation security and how frequently mention was made of changes in specific responses to the September 11 attacks. The author relates that this analysis identified that aviation security was breached due to inherent flaws in the system. The paper states that content analysis revealed that the current decentralized system with different parties responsible for various elements of aviation security is not optimal. The author stresses that terrorism is seen as unethical and politically illegitimate because its political aim is to kill the innocent. The paper includes a table and a graph.
Table of Contents
Introduction: Scope of the Study and the Uses of Content Analysis
Weaknesses of the Aviation Security: Using Content Analysis to Identify Trends
Aviation Security Current Position and Challenges Ahead: Content Analysis as a Prediction Mechanism
Conclusion
From the Paper
"The Federal Aviation Administration (FAA) lax security measures, that had individuals who did not undergo background checks accessing and breaching the security of the air traffic control computer systems. Dillingham also identified that the FAA did not assess and accredit the air traffic control computer systems, perform the appropriate risk assessments to ensure that the computer system that was central to the aviation system was protected, nor did the FAA establish and implement any comprehensive security program."
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Aviation Disasters, 2008.
An analysis of whether the families of plane crash victims have been treated fairly over the last 15 years.
2,366 words (approx. 9.5 pages), 13 sources, APA, $ 72.95
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Abstract
There are few things more tragic than the unexpected loss of a loved one. With this in mind, this paper looks at how the grieving families of plane crash victims have been treated by the National Transportation Safety Board, by the airline industry, by the courts, and by the United States government over the course of the last 15 years. In so doing, it hopes to illustrate that many of the pertinent authorities have frequently fallen short in satisfying their ethical and moral obligations to the loved ones of crash victims - and towards the memory of those who perished.
From the Paper
"In some important respects, recent history shows that the National Transportation Safety Board (NTSB) has not always well-served the families of those who lost their lives in jetliner crashes. For example, victims' families have frequently complained that the NTSB has done a poor job of keeping them informed about the progress of investigations. At the same time, the surviving loved ones of crash victims have often expressed displeasure at the fact that airlines have made families wait for hours before confirming that a brother, sister, mother, father, grandparent was on-board a downed jetliner ("Helping the Families," 1996). "
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Lufthansa Case Study, 2008.
This paper provides an analysis of the Lufthansa airline company.
1,047 words (approx. 4.2 pages), 4 sources, APA, $ 36.95
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Abstract
In this article, the writer notes that several large scale, interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive. The writer points out that Lufthansa experienced a crisis year in 2003, with financials that threatened to bring the company to bankruptcy. The writer then discusses that Lufthansa has restructured its operations to allow it to respond quickly to problems areas and to control costs across the organization. The writer maintains that the effort to control costs will force the company to focus on profitable routes and ruthlessly cut service to unprofitable areas going forward.
Outline:
External Analysis
Internal Analysis
Strategic Intent and Mission
Strategy Formulation
Strategy Implementation
From the Paper
"Customer check-in wait times and flight time delays have resulted from new regulations designed to ensure passenger and plane safety, including more rigorous bag searches, more extensive passenger screening, and the like. This has resulted in customers paying higher prices and a less enjoyable flight experience."
"Additionally, deregulation and liberalization has accompanied the globalization of the airline industry, so that companies have had to compete against each other in new markets, as well as to gain entry into new territories. The rise of low cost local and regional airlines has made the competitive environment difficult to maneuver for large, formerly-state-subsidized national carriers. This has resulted in the need for strategic alliances between airlines in order to attempt to protect market shares and profits."
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Boeing, Airbus and the EU, 2007.
This paper explores the aircraft industry in relation to the European Union.
3,449 words (approx. 13.8 pages), 16 sources, MLA, $ 97.95
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Abstract
The paper discusses the market strategies of Boeing and Airbus and how the EU has assisted Airbus' international performance. The paper shows how the aircraft manufacturing and airline industry are intricately dependent on each other. The paper provides a SWOT analysis of both Boeing and Airbus. The paper concludes that although the EU may operate in line with Boeing's vision of the airline industry, national pride within the EU will ensure that Airbus and its A380 has a presence in its major airports.
Outline:
Overview
The European Union
The Aircraft Industry
Boeing
Airbus
Conclusion
From the Paper
"The civilian aircraft industry, in spite of its sheer domination by only two major competitors, Boeing and Airbus, is a hugely competitive industry with billions of dollars at stake annually. Airbus alone experienced revenues in 2004/2005 of E22.3b while Boeing, for the same period, took in 55% of the total market value of passenger jet orders ("Airbus" pars.5-12). The increasingly open and fractured market across the European Union (EU) has also created a raft of opportunities for both these aircraft manufacturers to capitalize on. However, because of the market strategies that each aircraft manufacturer has taken, Boeing would seem to have an operating advantage in the short term within the EU although nationalistic tendencies may prevent Boeing from capitalizing on its advantage."
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Computer Technology in Aviation Safety, 2007.
A study exploring the impact of computer aided design technology on human factors in aviation safety.
5,092 words (approx. 20.4 pages), 24 sources, MLA, $ 127.95
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Abstract
The paper explains that computer aided design (CAD) involves the application of computer technology to the design of the cockpit so that it is more ergonomic and more sensitive to the characteristics of different pilots. The paper relates that, on the whole, CAD technology is an enormous improvement on older aviation design because it allows designers to visualize situations in three-dimensionality throughout the design process. The paper discusses the CAD-based ergonomic analysis programs that allow researchers to create accurate 3-D human models that measure the impact of ergonomics on the safety and reliability of products, equipment and facilities. The paper includes graphs, tables and illustrations.
Outline:
Chapter I: Introduction
Chapter II: Review of Related Literature
Chapter III:Methodology
Chapter IV: Results
Chapter V: Discussion
Chapter VI: Conclusion
Chapter VII: Recommendations
From the Paper
"Aircraft accidents that lead to loss of lives receive the highest level of attention in the aviation industry. There are many different causes for aircraft accidents that occur on an everyday basis in the aviation industry, which range from pilot errors to mechanical challenges. Some of those errors are minor, but others can have devastating effects. Pilot errors can be minimized by utilizing adequate tools and various analyses. Human factors are one of the methods that would improve safety. The term "human factors" has grown drastically, and has become more popular as the commercial aviation industry realized that human errors underlies most aviation accidents and incidents, rather than mechanical failure (Greaber 1999)."
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Boeing, 2007.
This paper discusses the Boeing company, concentrating on its operations on an international level.
1,021 words (approx. 4.1 pages), 5 sources, MLA, $ 36.95
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Abstract
In this article, the writer notes that Boeing is a major aircraft company of the world holding the unique distinction of manufacturing commercial jetliners for more than half a century and also the biggest producer of both commercial jetliners as well as military aircrafts. The writer points out that presently, its main commercial products are 737, 747, 767 and 777 series of aircrafts and also the Boeing Business Jet. The writer discusses that the Boeing company has been applying the knowledge and experience of experts inside the country to develop local partnerships and improve the understanding of alignment opportunities, possible off-set agreements, industrial arrangements and inter-country relationships. The writer maintains that in such a move, the management is transforming Boeing from a successful U.S. exporter to an even more successful company on the international level.
Outline:
Introduction
Human Resources Management of Boeing at international level and its adaptation to local context and cross-cultural communication on the international level:
From the Paper
"On the Human Resources front, the company is faced with the rising cost of employee benefits. The company is not just content with enhancement of visibility of employee's available benefits; however it also endeavoring to educate employees on the manner in which to maximize value of their benefits and thus manage costs for Boeing. Boeing is sometimes seen as the ideal employer for Engineering and Science college students. Among the major attractions remain that employees can progress their education while continuing to work at Boeing. One thing that draws a lot of new employees is the college education reimbursement system known as the Learning Together Program on which the company invested nearly $105 million sending the employees to school once again wherein they are able to pick up any degree and the company bears the full cost of tuition. Because of such diversity of products and services to work on, it is small wonder that the company is seen as one of the best places to work for student having science and engineering qualification which is unmatched anywhere."
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Brand Success of Airlines, 2007.
This paper discusses brand success in the airline industry with special references to Virgin Atlantic Airways.
9,718 words (approx. 38.9 pages), 31 sources, MLA, $ 198.95
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Abstract
In this article, the writer identifies the differentiations between Virgin Atlantic Airways and British Airways. The writer examines what factors contributed to Virgin Atlantic Airways success within a short period of time. The writer then looks at what other competitors in the field of big business airliners are doing to counter this success. The writer discusses research relevant to Virgin Atlantic Airways and its rival competitor, British Airways, to develop relevant insights concerning awareness, brand loyalty, customer's perception, brand equity and brand value. An evaluation of the respective operations, facts and figures of these airlines serves to offer an overview of how Virgin Atlantic Airways carries and handles the reputation and sensitive balancing act to find a niche for its own brand.
Outline:
Abstract
Table of Contents
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Rationale of Study
Overview of Study
Review of Related Literature
Summary and Conclusion
From the Paper
"There is a play element as well, which was one of the findings of the Virgin team: passengers like games. So the 'Den' section includes a pool table, retro video games (obviously beloved of middle-aged male passengers who have achieved financial success), plus films, and tv sports coverage, all viewed from extra-deep sofas. The quality of furniture and materials throughout is impressive and well chosen, giving distinct identity to very different parts of the facility, for example the spa facility. This is an unusual interior; aptly contemporary, it doesn't conform to the pattern of dilute modernism of much airport design, but nor does it fall for the antique look so beloved of British hoteliers when it comes to offering luxury services. Richard Branson must be pleased with the increase in passenger numbers the Clubhouse has helped to generate. For us ordinary mortals, we can only hope that the Formula One standards achieved here (with a price tag of [pounds sterling]11m) somehow rub off on the travelling experience for those of us in carriage class"."
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