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Crestor.
This paper discusses the product life cycle of the cholesterol-lowering statin drug called Crestor.
1,380 words (approx. 5.5 pages), 7 sources, MLA, $ 46.95
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Abstract
This paper explains that the drug, Crestor, burst onto the market, rather than slowly unfurling as is more common in product introductions, because the demand for this drug was so tremendous. The author points out that Crestor reached maturity relatively quickly; several competitors entered the market, but Crestor's extensive advertising projected a superior drug in comparison to its statin-blocking competitors. The paper relates the potential early demise of Crestor because the FDA is questioning the safety of stain drugs, and Crestor seems poised to face costly litigation, which could deplete any attempts to manage effectively its current downturn.
From the Paper
"Thus, after a period of development, a product is introduced or launched into the market. Hopefully, for its makers, it gains more and more customers as it grows in reputation and customers desire to use it more and more, and see its value in their daily lives. Then, eventually the market stabilizes and the product becomes mature. Competitors seize some of the market share and deploy other systems of maximizing their own value chains. After a period of time the product is overtaken by development and the introduction of superior competitors, it goes into decline and is eventually withdrawn. Of course, most products fail in the introduction phase. Others have very cyclical maturity phases where declines reverse, and the life cycles begin again as the product is promoted and regains customers and market share."
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Historic Cities Online.
This paper discusses in detail information from websites that describe the tourist cities of Verona; the London areas of "Little Venice," Camden, and the Tower of London; and the city of Pisa.
7,025 words (approx. 28.1 pages), 18 sources, MLA, $ 157.95
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Abstract
This paper explains that the Internet permits the traveler to gain much information to enable the choice of destination, especially snippets of information on the history, highlights, prices of hotels, the food availability and its cost, nearest bus stops, airports and railways, the currency and its present value of the currency and special events. The author points out that on the website, 'CheapHotel.Com' the history of Verona is depicted in great detail, stating that this ancient city dates back to the time of the settlement of the Indo-European travelers who found the land in the city to be extremely fertile. The paper concludes that Internet advertising is very popular, especially in relation to travel and tourism, and the response generated from these advertisements on the Internet is ever increasing.
From the Paper
"On the Internet, the Tower of London is most often presented as the very best tourist destination for the traveler. Some websites offer 'Virtual Tours', wherein after a short history of the Tower, a tour is presented to the visitor of the website, wherein they can access the time in London, the weather conditions there now, and other small details that would make this place come alive, or rather become virtually real. In addition, a 'Midi' by Barry Taylor, on 'Rule Britannia' has been added to the site whereby one can listen to it when browsing through the information offered. The current news is provided on the website in the form of the 'Tower of London Gazette' which the visitor can read if he so desires. A section entitled 'Grandma's Recipes' is also available, and one can find excellent English recipes on the pages of this site."
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Countrywide Home Loans.
This paper discusses Countrywide Home Loans' use of integrated marketing communication (IMC ) in its e-marketing strategy.
1,030 words (approx. 4.1 pages), 4 sources, MLA, $ 36.95
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Abstract
This paper explains that integrated marketing communication (IMC ) as a concept encompasses the use of tools such as advertising, public relations, and direct marketing in different types of media. The author points out that, in 1996, Countrywide introduced the concept of e-marketing as part of its IMC strategic plan; its use of technology and implementation of innovative practices brings e-marketing into the forefront of its IMC. The paper relates that Countrywide has benefited from its use of IMC because it has allowed the company to grow its customer base, thereby increasing its profitability.
From the Paper
"Founded in 1969 as Countrywide Credit Industries, the company "provides consumer and business to business financial services in domestic and international markets" The company is headquartered in Calabasas, California and has more than 40,000 employees in over 500 offices many in California, Texas, Arizona, Nevada, Virginia and New York. Countrywide Financial as it is now called, boasts a wide diverse portfolio of products that acts as an umbrella for the Countrywide Family. The company has seen the need to keep every aspect of mortgage banking under one roof to better serve its customer base."
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Marketing Mix, 2005.
A look at the tools that form what is known to marketers as the marketing mix.
1,103 words (approx. 4.4 pages), 4 sources, MLA, $ 38.95
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Abstract
This paper describes the "4Ps" of the marketing mix. The paper explains how these 4P marketing-mix tools, which include product, price, place, and promotion, each play a role in achieving desired marketing objectives.
From the Paper
"The most basic marketing-mix tool is the product. This is the company's tangible offering to the market that includes the product quality, design, features, branding and packaging. Product can either be goods or a service that is available for sale either to an end customer or a commercial customer. A customer purchases a product and a consumer puts it to use. At times, a customer is also the consumer. For example a father might buy chocolates for his kids in which case the father is the customer and the kid is the end consumer. It is the task of the marketing manager to find out who his target market is what their product demand is, and offer it to them for sale at every stage in the sequence."
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Warhol and Koons, 2004.
An analysis of how the work of Andy Warhol and Jeff Koons refers to consumerism and a consumer society.
3,246 words (approx. 13.0 pages), 7 sources, MLA, $ 93.95
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Abstract
This paper discusses the works of artists Andy Warhol and Jeff Koons. The paper contends that art critics continue to debate Warhol's legacy, life, works, and the value of the artists whom he spawned, such as Jeff Koons. The paper claims that, viewed in their totality, both artists' lives and creations give profound evidence of the ability to subvert the totalizing media gaze of advertising and sentimentality with self-conscious reproduction of images, media, and subjects.
From the Paper
"Andy Warhol has grown so ubiquitous as a presence in modern art that it is easy to forget that once a can of tomato soup was merely a can of tomato soup in the eyes of a world that consumed such advertising with a spirit absent of irony. However, before Andy Warhol came to his fullest flourishing as an artist in the Pop Art milieu, if one saw a can of tomato soup on a commercial aisle, one would likely, simply see a product label, not recall Warhol's famous, repetitive image of the soup in one's mind. By elevating a depicted can to the level of art, by presenting a brand label, perfectly repeated as art, a consumer savvy to Warhol was able to witness a message beyond that of product identification, or to buy a particular kind of Campbell's soup-repetition becomes commentary on the very media of advertising itself, that was attempting to induce a consumer to become more attracted to one brand of soup than another brand of similarly tasting soup, regardless of quality or flavor."
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The Beauty Pageant Culture, 2004.
An analysis of issues of gender and power in the beauty pageant culture of America.
2,027 words (approx. 8.1 pages), 9 sources, MLA, $ 64.95
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Abstract
This paper discusses how beauty pageants define gender, hierarchy, and power. The paper contends that, despite growing resentments to a male-imposed version of femininity, women in America are influenced by a wide range of powerful cultural messages that serve to define unrealistic expectations of what women should look like and how they should act. The paper explores the Miss America, Miss Universe, and Miss World pageants.
From the Paper
"Data for the winners of the Miss America competition from 1921 to 1986 (when the pageant stopped collecting the data) were analyzed by Freese and Meland; these researchers found that simple correlations between WHR and a linear measure of the time of pageant victory show that the WHRs of Miss American winners have changed over time. The correlation coefficients indicate that the WHR Miss America winners have decreased over time (r =.-55, p < .001) and those of Playboy centerfold models have increased over time (r =.46, p < .001) (Freese & Meland, 2002, p. 135). On the one hand, the authors say these results could reasonably be assumed to mean that this is evidence of an invariance in the underlying preference over time; the opposing trends, while important, could merely reflect idiosyncrasies of employing self-reported Playboy and Miss America measurements as measures of indicators of American male preferences for specific gender characteristics in the opposite sex at a given point in time. In other words, they say, because the trends are in opposite directions, they can be thought of as canceling each other out, allowing the conclusion that reflected WHR preferences have effectively been temporally invariant despite evidence of change in both samples (Freese & Meland, 2002, p. 136)."
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Marketing, 2004.
An analysis of various marketing methods, with a focus on buzz marketing and word-of-mouth marketing.
1,600 words (approx. 6.4 pages), 3 sources, MLA, $ 52.95
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Abstract
This paper identifies four major marketing methods in terms of what each accomplishes, when they should or should not be used, and how effective each is if used properly. The paper explains how traditional word-of-mouth promotion works. The paper reviews and presents opinions on recent articles concerning buzz marketing and word-of-mouth marketing. The paper discusses whether this type of marketing is ethical, since marketers attempt to conceal their identity and intentions.
From the Paper
"Organizations the world over are just now beginning to understand the idea that they may be able to control the powers of Word-of-Mouth marketing. But buzz is no longer a hit-or-miss proposition used exclusively by fringe marketers. These days, plenty of big players are trying hard to systematize buzz techniques. (Khermouch & Green, 2001) The odds are good that almost every product is more influenced by Word-of-Mouth marketing than any other marketing form including television and radio advertising. Businesses have traditionally worked on the idea of saturating the markets with marketing materials, events, and salespeople but the facts show that how consumers talk about a product or service with each other is really what decides if it is bought or not. Word of mouth is the reality that intervenes between your communication and sales. (Silverman, 1997)"
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McDonald's, 2005.
A look at McDonald's tarnished public image, what contributed to this image, and how McDonald's is attempting to deal with it.
1,626 words (approx. 6.5 pages), 14 sources, APA, $ 53.95
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Abstract
This paper explores the different aspects of a legal case brought against McDonald's, dubbed the ?McLibel? case, examines the ?Super-Size-Me? issue made controversial by the movie entitled just that, ?Super-Size-Me," and examines the issues that Australia is presently handling in the educational system in relation to the McDonald?s Corporation. Finally, the paper compares and contrasts all of these cases and their various attributes.
From the Paper
"According to a report from ABC Newsnet Online, one-thirds of Australians are either overweight or obese. The plan for a ban on advertising of junk food during children television hours is expected from the Government as a strategic effort in reducing childhood obesity. According to the report at least one out of five people in Australia are overweight. Dr. David Kemp, Prime Minister of Education met with McDonald?s Corporation concerning an issue of training at McDonald?s as being integrated as school curriculum and points being given the students in this Mcplan of curricular oddity."
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Alcohol and Cigarette Advertising, 2004.
An analysis of the advertising techniques of alcohol and tobacco companies.
1,820 words (approx. 7.3 pages), 5 sources, MLA, $ 58.95
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Abstract
This paper discusses the hypothesis that alcohol and cigarette advertising leads to increased drinking and smoking, specifically, among youth. The paper presents several examples of advertisements, illustrating how they create a certain image for the target group. The paper contends that, while studies cannot prove that advertising leads to greater consumption, the moderate, positive association is consistent across survey studies.
From the Paper
"Alcohol and tobacco are among the most heavily advertised products within the media industry, including magazine, newspaper, broadcast, and outdoor advertising (Pfleger Pp). According to a 2001 report, the six major tobacco companies spend approximately $6 billion annually on advertising and promotion in the United States alone (Pfleger Pp). Measured media is roughly $800 million a year for beer, $321 million for liquor, and $120 million for wine, and if sponsorships and promotions were added, these numbers would likely increase (Pfleger Pp). Despite legislation to curb tobacco and alcohol advertising, especially to youths, the companies are still getting their messages across to their targets."
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Advertising Campaigns, 2004.
This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com.
1,125 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper explains that effective advertising campaigns are essential to a company?s financial success; a good ad campaign can be a key to a company?s success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike?s in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.
From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."
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