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Marketing Plan - Pet Grooming Business, 2008.
A case study, using a pet grooming business to illustrate a marketing plan.
4,446 words (approx. 17.8 pages), 11 sources, APA, $ 116.95
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Abstract
This paper is a case study, using a pet grooming business to illustrate the 4Ps of a marketing plan: product; price; place (distribution); and promotion. The paper defines each term in relation to the pet grooming business and reviews what is involved in a pet grooming business, giving reasons why it might be lucrative. The paper also provides a SWOT analysis, identifying the strengths, weaknesses, opportunities and threats that the pet grooming business might run into.
Outline:
Introduction
The 4Ps of Marketing
Product
Price
Place (distribution)
Promotion
The 4Ps - A Practical Model
SWOT Analysis of Pet Grooming service: Situation Analysis
References
From the Paper
"Before embarking on a pet grooming business, it would be useful to do all the home work and be armed with the basic skills needed for entering the business relating to pet grooming. A professional pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a good background regarding animal psychology and a groomer must know the manner in which to handle the pets properly. One can also acquire knowledge regarding pet grooming as also running the business of pet grooming by working under the guidance of a professional pet groomer. Besides, it would be advisable checking out some of the collection of books and e-books available online about starting a pet grooming business. Having knowledge regarding pets will certainly be beneficial in this business."
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Nike Marketing, 2008.
An analysis of Nike's marketing strategy, which has allowed Nike to become the main sports ware provider for teenagers, young adults, and adults.
1,087 words (approx. 4.3 pages), 7 sources, APA, $ 37.95
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Abstract
The paper explores how Nike has been able to capture the attention of all three consumer categories of teenagers, young adults and adults. The paper explains how the teenagers' target market is attracted by brand and Nike's association with their icons, adults are attracted by the high quality of the products and the promotion of a healthy life style through sports and the young adults are attracted by both fashion and emphasis on sports.
Outline:
Executive Summary
Nike for Adolescents
Nike for Adults
Nike for Young Adults
Conclusions
From the Paper
"Nike is an international brand, among the most renowned global companies and the undisputed leader on the industry of sports wear. Promoter in its industry, Nike has captured the attention of all media, public and scholars for both its successes and failures. Nike is seen as both a business organization as well as humanitarian company, which sponsors numerous charitable events and other social activities. Also, they offer young talents sports scholarships and the chance to become world-known athletes."
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IT Systems Needed to Run a New Clothes Store, 2008.
An examination of the major information technology (IT) systems that would be needed to run a new clothes store.
1,086 words (approx. 4.3 pages), 5 sources, APA, $ 37.95
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Abstract
This paper discusses the different IT (information technology) systems that are necessary to run a small clothing business. The paper specifically focuses on the point-of-sale or POS system which is the front end IT systems that captures primary business transactions. It then looks at the inventory management system (IMS) and a financial management system that is the backend IT system and the financial management information system (FMIS). The paper also briefly looks at the overall costs of these systems.
From the Paper
"Besides the servers, the actual POS devices are needed and networking these devices will also entail cost. POS systems devices range from as low as $2,000.00 to $8,000.00 - again depending on how simple or how high tech the clothes store owner want. Another consideration is how many POS stations will be deployed in the store. If the store is big, more than one POS station is required. Networking all the hardware systems will vary depending upon the square footage of the store. It is important for the clothes store owner to canvass different networking service providers to determine the best cost in implementing the store's network environment."
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Sources of Conflict in Organizations, 2008.
A review of J.K. Jameson's view of conflict in organizations as expressed in her article, "Toward a Comprehensive Model for the Assessment and Management of Intraorganizational Conflict: Developing the Framework."
865 words (approx. 3.5 pages), 2 sources, APA, $ 30.95
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Abstract
This paper examines J.K. Jameson's view of conflict in organizations in her work, "Toward a Comprehensive Model for the Assessment and Management of Intraorganizational Conflict: Developing the Framework." The paper then discusses the importance of understanding conflict in the organization in light of Jameson's views. In addition, the paper looks at an autocratic management style to consider if conflict management is needed in an organization that already has a structure in place to provide conflict resolution.
Table of Contents:
Conflict in the Organization
Importance of Understanding Conflict
From the Paper
"The imposition of a "final rule" as in the application of autocratic leadership does not effectively serve to end conflict. Rather, this process serves as the basis to stop argument or bickering, which may impact production and employee morale. However, if the specific issue of conflict is not addressed in a purposeful or meaningful manner, residual or latent conflict will remain, which will also have an impact on the organization. Thus, if managers and leaders are to effectively reduce conflict, they must understand the source of conflict and the specific issues of conflict. Only by addressing these issues will it be possible for the organization to effectively address conflict such that it does not continue to impact the organization over the long-term. Failure in this area will only serve to exacerbate the conflict, create more tension, and make it more difficult for employees to remain committed and productive. Thus, organizations with autocratic management styles must clearly consider and understand the sources of conflict. Resolution must be comprehensive and permanent not authoritative command."
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Coal Mining Industry Report, 2008.
This paper examines the effects of the economy on the coal mining industry.
1,369 words (approx. 5.5 pages), 4 sources, APA, $ 45.95
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Abstract
The paper discusses shifts and price elasticity of supply and demand, positive and negative externalities, wage inequality and monetary and fiscal policies and their impact on the coal mining industry. The paper predicts that coal production will likely rise while worker pay and employment in the coal mining industry will shrink in the next decade.
Outline:
Shifts and Price Elasticity of Supply and Demand
Positive and Negative Externalities
Wage Inequality
Monetary and Fiscal Policies
Summary and Conclusion
From the Paper
"The coal mining industry in the United States is comprised of approximately 1,000 companies operating approximately 1,500 mines, with approximate combined annual revenue of $25 billion. Some of the larger producers are Peabody Energy, Arch Coal and Massey Energy. Over the past decade, the coal mining industry has become greatly consolidated and presently sixty-five percent of the market is owned by approximately ten companies with each company operating a single coalmine with the size of the mines varying a great deal. Larger operations produce over 1 million tons of coal annually. According to Hoover's website in the work entitled: "Industry Overview: Coal Mining" "Demand comes mainly from generators of electricity. Profitability depends on efficient operations, as the product is a commodity sold on the basis of price." (2008) "
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Corporate Governance, 2008.
A discussion of the two main forms of industrial finance and corporate governance.
1,056 words (approx. 4.2 pages), 4 sources, APA, $ 37.95
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Abstract
The paper explains the differences btween the Anglo-American model and the non Anglo-American model of corporate governance. The paper first discusses the International Corporate Governance Network's series of principles that should be applied in global corporate governance. The paper then highlights the importance of corporate governance in general and of investor protection in particular. The paper reaches the conclusion that there is no singular corporate governance system that is suitable for every economy, company or situation, nevertheless, the healthiest corporate governance model is probably the bank-centered one, because of the financial advantages it provides.
From the Paper
"When discussing the subject of industrial finance and corporate governance, one must focus the discussion around the core of the subject, which is related to the protection of shareholders and creditors by the legal system. Each country's financial system follows a different approach to the subject, approach that has its advantages and its disadvantages. Corporate governance, in general, has become more and more important, becoming an actual part of a company's management process. The importance of this matter is conferred by the fact that, if used in a suitable manner, corporate governance is able to solve problems regarding the financial, legal, and administrative systems (Sapovadia, 2003)."
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Marketing Communications and Sports, 2008.
This paper discusses the strategies of marketers who promote their brands by associations with professional athletes.
1,051 words (approx. 4.2 pages), 8 sources, APA, $ 36.95
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Abstract
The paper explores how advertisers create marketing communications programs that capitalize on the unique strengths of professional sports. The paper looks at the specific marketing communications strategies that advertisers rely on to gain the return on investment (ROI) on their marketing investments.
Outline:
Introduction
Marketing Communications Strategy Formulation Begins With the Audience
Constructing Marketing Communications Strategies Capitalizing on Sports Marketing
From the Paper
"Increasingly marketers are turning to professional sports to strengthen their brands by associating them with exceptional athletes, as is the case with Buick aligning itself with Tiger Woods on the PGA (Fitzgerald 2002) or Phil Mickelson with his Accenture-branded golf hat (Stogel, 2004). The same holds true for both commercially-oriented and consumer brands sponsoring NASCAR teams. Take for example the sponsorship of driver Tony Stewart by Home Depot over the last few years and the double-digit growth in ladder sales whenever he wins a race and climbs up a Home Depot ladder when he accepts the trophy to see everyone on the infield (Ferriss, 2005). Advertisers are seeing significant return on investment (ROI) from sponsorships in the NBA, major league baseball (MBL), the NHL in addition to NASCAR and the PGA."
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Micromanagement, 2008.
An exploration of the hypothesis that micromanagement causes employee stress.
1,546 words (approx. 6.2 pages), 6 sources, APA, $ 50.95
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Abstract
The paper researches whether managers who express, or who are perceived to express micromanagement tendencies, create stress in the workplace for employees. The paper utilizes a blind survey where respondents were asked a series of questions regarding general feelings about management style and additional questions regarding their perceived stress levels. The paper proves that people who characterize supervisors as having micro-tendencies are much more likely to experience work stress and life stress. The paper includes a large amount of source material.
Outline:
Introduction
Methodology
Results
From the Paper
"Micromanagement has become the new generation's most categorically leveled insult, with regard to complaints about management. Accusing a manger of being a micromanager is complicated and some argue that it is simply a result of employee resistance to training and supervision, yet others argue that a micro-manger is intolerable and ineffective, as he or she concentrates so much on the small details that they cannot see the big picture, not to mention that they tend to seriously stress out employees. (Small Business Resources.com, 2006, NP) Defining micro-management is not easy, as definitions vary and perception is often the defining characteristic. For the purposes of this work, a micro-manger is defined as an individual supervisor who is excessively concentrated on details, to the point that an individual feels as if they are not trusted and or respected and this increases the stress of their workplace and life."
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Online Grocery Shopping - FreshDirect, 2008.
An overview of Internet-based direct sales grocery marketer, FreshDirect.
1,348 words (approx. 5.4 pages), 6 sources, APA, $ 45.95
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Abstract
This paper reviews FreshDirect, an Internet-based grocer that operates in the greater New York Metropolitan area. The author gives an overview of the company and does a SWOT analysis, identifying the strengths, weaknesses, threats and opportunities that FreshDirect faces. The paper also includes recommendations on how to overcome the weaknesses and threats they face.
Outline:
Company Overview/Key Strategic Issues
Analysis of Data
SWOT Analysis
Analysis of Key Strategic Issues
Recommendations
From the Paper
"FreshDirect is an internet based direct sales grocery marketer that operates in the greater New York Metropolitan area. The retail grocery industry is the operating area but the company offers a remarkably unique model which offers more fresh food than prepackaged, and therefore serves a customer base who may do bulk shopping monthly but needs to supplement this weekly with fresh produce, meats and other perishable goods as well as at least a limited amount of prepackaged foods."
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Museum and Library Work, 2008.
This paper presents a contrast and comparison of the work in a museum and a library.
1,044 words (approx. 4.2 pages), 5 sources, APA, $ 36.95
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Abstract
In this article, the writer compares and contrasts the work in a library versus the work in a museum. This paper demonstrates an understanding of the difference and similarities with an equivalent aspect of libraries and museums as well as an understanding of the differences and similarities with equivalent practices of librarianship. The writer maintains that while the function of the museum and library employee has been both historically and traditionally quite different, it is likely with the rapid development and deployment of computer technology and the demand for access to museum and library archives via the Internet that the functionality of the library and museum employee will become less differentiated in function.
Outline:
Objective
Introduction
Comparison of Functions: Museum Versus Library
The Museum
The Library
New Developments Mesh Functions of Museum and Library
Summary and Conclusion
From the Paper
"As well, the museum curator must be able to work as a team with others to make choices about displays and exhibition as well as in developing guidebooks and information plagues. The museum curator's job includes a close working relationship with the Board of Trustees as well as the museum staff and must be capable of facilitating communication between these two groups. Museum curators are responsible for writing grants and initiating activities for fund-raising. For those who work in the museum as Archivists, job responsibilities include cataloguing, analyzing, exhibitions, and maintenance of objects of value and collections benefiting the public and researchers."
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