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Understanding Consumer Segments, 2008.
This paper studies the diet industry and looks at different industry psychographics.
871 words (approx. 3.5 pages), 3 sources, APA, $ 30.95
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Abstract
In this article, the writer looks at three different companies or products within the diet industry. Firstly, the writer studies a recent television advertising campaign by Lean Cuisine and discusses that this product is clearly geared towards younger women. The writer then looks at the diet company Jenny Craig, which sells food and diet counseling for a fee and uses older women in its advertising. Finally, the writer discusses the Atkins diet promotional campaign and notes that this campaign does not only feature women. The writer discusses how the three different companies market their respective products for different sections of the market.
Outline:
Younger Women
Older Women
Carb-Conscious Dieters
Works Cited
From the Paper
"The company's use of former glamour girls of the 1970s and 80s, like Kristie Alley and Valerie Bertinelli, also indicates that the company target demographic is older than that of Lean Cuisine. Valerie Bertinelli even keeps a blog linked to the Jenny Craig website, to inspire users of the program with her own story. Queen Latifah is also featured on the company's website as a full-figured, yet slightly slimmed down, healthy, fit woman.
"Jenny Craig stresses its ease of fitting into a busy lifestyle, as the food is pre-prepared, and also its healthful balance. It is not low-carb and does it entirely cut out sweets and indulgent foods--portion control is important in the program, as it is for Lean Cuisine. It also offers counseling for women about emotional over-eating. Learning how not to over-eat for comfort, not conforming to an ideal of past, youthful beauty, is the focus of Jenny Craig. It is thus a plan that addresses the needs and concerns of a woman who basically accepts herself, but wants to abandon some of her more unhealthy eating habits."
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The Enron Scandal, 2008.
An overview of the Enron/Arthur Andersen corporate scandal.
1,713 words (approx. 6.9 pages), 2 sources, APA, $ 55.95
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Abstract
The paper describes the Enron scandal and its effects on the company's stakeholders. The paper examines Enron's set of ethics publicly promoted, the value of its products and services and the overall value of the company and relates that Enron's scandal proved all these value sets for the company to be falsely inflated. The paper also looks at the official reaction to the fraud, the extent of Andersen and Enron's denial of wrongdoing and the many implications resulting from the scandal.
Outline:
Issue Clarification
Stakeholder Analysis
Value Identification
Issue Resolution
Addressing Objections
Resolution Implementation
From the Paper
"The Enron scandal has probably been the most prominent of its kind in the history of wide scale business fraud. Enron's history before its downfall was impressive: in 15 years, it grew from a practically non-existent entity to the seventh largest company in the United States. By this time, it employed 21,000 staff and had a presence in more than 40 countries. There was a good reason for this appearance of prosperity: Enron was deceiving the world.
"The company compiled its financial statements in such a way that huge debts were concealed, thus inflating the company's true value. In order to help them achieve this, the accounting company, Arthur Anderson, shredded documents that indicated the true state of affairs."
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Conflict Resolution Strategies, 2008.
A discussion on the importance of effective conflict resolution strategies in the business environment.
928 words (approx. 3.7 pages), 4 sources, APA, $ 32.95
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Abstract
The paper discusses how conflict is inevitable within the professional business environment, and so effective conflict resolution strategies are essential. The paper looks at conflict resolution strategies and highlights how conflict resolution enhances team performance.
Outline:
Synopsis
Thesis Statement
Introduction - The Benefits and Challenges of Working in Teams
Enhancing Team Performance Through Conflict Resolution Strategies
Conclusion
From the Paper
"Professional business objectives requires intellectual, philosophical, procedural, and administrative approaches to achieving goals. Therefore, many business decisions and operations benefit from input by team members whose efforts and expertise are dedicated to specific areas.
"Conflict is an inevitable component of negotiation among groups of individuals dedicated to accomplishing a common goal or achieving a shared objective. In many respects, conflict is beneficial because it allows the group to consider wider perspectives than normally available to each member of the group individually. In the business environment, effective conflict resolution strategies are necessary to minimize any disruptive or destructive effects caused by conflict within the team."
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Personnel In Technology, 2008.
A review of the importance of building effective technology support teams in business.
951 words (approx. 3.8 pages), 2 sources, APA, $ 33.95
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Abstract
The paper researches and examines precisely what it takes to build an effective technology support team. The paper addresses such issues as personalities and examines how they affect relationships within and without the technical staff.
Outline:
Objective
Fundamental Requirements of Tech-Support Team
Basic Principles Maintained
Solid Team Structure
Making the Right Choice in Team-Members
The Effective It Team
Summary and Conclusion
From the Paper
" It is critically important that all individuals chosen as team-members for the technology support team "are highly motivated, flexible and...possess the initiative to work on their own." Not only should members of the team be able to make a contribution that is positive to the team and its mission but further these individuals should be of the nature that they enjoy on-the-job learning. The ability of these individuals to work within the team environment is critically important as well as is their ability to "communicate effectively with staff and managers at a variety of levels within the client organization."
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Lou Gerstner, 2008.
A look at the leadership skills of Lou Gerstner, former CEO of IBM.
1,603 words (approx. 6.4 pages), 4 sources, APA, $ 52.95
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Abstract
The purpose of this paper is to introduce, discuss, and analyze the topic of leadership in an American company. Specifically it researches former IBM CEO Lou Gerstner and his leadership style. It looks at how Lou Gerstner served as CEO of International Business Machines (IBM) from 1993 through 2002 and how he helped turn the company around in the 1990s, and is credited with saving the company from financial failure.
From the Paper
"When Gerstner joined IBM in 1993, the company was on the verge of financial collapse. He managed to turn the company around, make it profitable, and empower employees during his time as CEO. Gerstner is a transformational leader, as his time in many of the companies he has headed clearly shows. At American Express, he changed the way the company did business, taking the company around the world, and adding women and young people to its market share. In his book Who Says Elephants Can't Dance? he writes, "There had been eleven different currencies in which the American Express Card was issued when I arrived, and twenty-nine when I left" (Gerstner, 2002, p. 85). In fact, he was hired to transform IBM into a profitable company again, but many of the ways he did it were far different from many people expected. "
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Prominent East Coast Real Estate Families, 2008.
A history and description of four eminent real estate families on the East Coast: the Rudin family, the Durst family, the Trump family and the LeFrak family.
1,955 words (approx. 7.8 pages), 11 sources, MLA, $ 62.95
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Abstract
This paper describes four real estate families that have all been responsible for developing large parts of New York City. For each family, the writer provides information on how and when the family business started, who started it and who is currently running it, their most notable project to date, their current worth and how much total square footage they own. The Rudin family business, credited with spearheading the development of Manhattan's dot-com district, the Durst family, noted for only building 'green'properties, the Trump family, which successfully expanded Manhattan's Upper West Side, and the LeFrak family, famous for the enormous complex called LeFrak City in Queens, are the families described.
From the Paper
"Grandson of Maurice LeFrak, Harry LeFrak manufactured and designed customized types of glass for Louis Comfort Tiffany, and one of the initial major achievements of the family was the construction of Park Vendome in Queens, which attained fame as one of the world's initial 'high-rise residential-retail-commercial-judicial office building complex', and adding to the beauty of this complex was the fact that Frank Lloyd Wright worked as an assistant for the construction of the skyscraper. The family also constructed the famed LeFrak City in Queens in the year 1963. This City included sixty three high rise buildings. The LeFrak Family owns today, an estimated hundreds of apartment buildings located in various areas in America, and in New York City, including Brooklyn, Queens, and Jersey City."
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Apple's iPhone, 2008.
An evaluation of Apple's iPhone and its future development potential.
1,528 words (approx. 6.1 pages), 20 sources, MLA, $ 50.95
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Abstract
The author of this paper examines Apple's iPhone. The writer first describes in some detail working features of the telephone and outlines some of the more, in his view, advanced technologies incorporated into the phone. He then goes on to detail some of Apple's potential competitors in the "smart phone" market place and examines the technologies utilized by them and how this could affect Iphone sales. In conclusion, the author outlines a number of strategies he feels Apple should implement if they wish to hold on to their market lead.
From the Paper
"Currently, the Apple Company is trying to implement SDK - software development kit, which will be based on the Cocoa platform. The usage of Cocoa in the creation and development of the iPhone will be done by the implementation of numerous frameworks, such as "Core Foundation, Foundation, Core Graphics, Core Audio, and CFNetwork."
Another feature they should consider in order to develop the product and make it more appealing to new market segments revolves around their incorporating of the Java platform. This would allow numerous developers to create personalized applications for their telephones. But the current platform discourages Java programmers from purchasing the item, since they cannot use their personal skills and knowledge personalize the iPhone."
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Infotech's Export Business Plan, 2008.
A description of Infotech's plan for international expansion, beginning in Canada.
1,262 words (approx. 5.0 pages), 4 sources, APA, $ 42.95
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Abstract
This paper describes Infotech's successfully marketed product, the game BrainTrain, and the company's plan to expand its market to Canada and other countries. The writer explains that Infotech has already prepared a Canadian version of the game, due to high demand, and that French and English language versions of the online game are available. The writer lists the many advantages of the Canadian market, and Infotech's plan for promoting the product there.
Outline
Introduction
Description of Product
Characteristics of Target Market
Market Screening
Basic Need Potential
Exchange Rate Trends
Import Restrictions
Price Controls
Government and Public Attitudes to US Products
Size, Number and Financial Strength of Competitors
Sociocultural Forces
Attitudes and Beliefs
Languages
Education
Export Marketing Strategies
Conclusion
From the Paper
"Infotech, BrainTrain is a hand held memory recall game that encompasses two game formats. The game can be used by all ages, as the simpler games in the system require no reading skills and rely on shape, color, size and image memory games, similar to variations on the popular card game memory, with the addition of dimension puzzles. The second aspect of the game system is a current event memory game, which can be updated utilizing any internet connected computer with BrainTrain software and a USP cord, which users use to log on to the BrainTrain website and upload current question data. Questions range from simple to complex and the game is a basic trivia game that includes pertinent pop culture as well as name recognition and event data specific to national and international events, from the last 20 years."
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Educational Leadership, 2008.
This paper discusses paradigm shifts in educational leadership by restructuring goals and revising visions.
2,312 words (approx. 9.2 pages), 10 sources, APA, $ 71.95
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Abstract
In this article, the writer notes that student achievement is the goal of education; leadership is the path to its attainment. Time, teams, and, passion are key components in the pursuit of excellence. However, the writer points out that systemic changes are needed to facilitate the creation and continuity of supportive learning environments. This paper reviews relevant peer-reviewed and scholarly literature concerning opinions and recommendations pertaining to educational leadership. The writer notes that the articles reviewed focus on the principal's role as the agent of success. Included in this paper are ideas relative to administration, time allocation, team building, leadership training, university training, licensure review, and the identification and development of candidates as future principals. A summary of the research and important findings are presented in the conclusion.
Outline:
Introduction
Review and Discussion
Background
Challenges and Changes
Time for Change
Conclusion
From the Paper
"Changes required extend to the university setting as well. Some program proponents remain entrenched in status quo. However, university programs should be reevaluated to incorporate practical problem solving and life-like role playing opportunities for aspiring principals. If educational leadership is the key factor for attaining student achievement, then advance preparation is necessary. It is unrealistic to expect freshly appointed principals to garner the requisite interpersonal skills through on-the-job immersion. Class plans are prepared for our students; shouldn't our "principals in training" be provided similar mentoring appropriate to their needs? In addition, mentoring should continue after the principal has been appointed to a school. Leadership can be a lonely experience; a periodic visit by a skilled mentor will provide feedback opportunities for principals based on the real-life experiences encountered. After all, most people benefit when an informed, alternative perspective to is offered for consideration. These are systemic changes required to the training for principal."
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Economic Profile of the Airline Industry, 2008.
An analysis of the elasticity of demand in the airline industry.
1,284 words (approx. 5.1 pages), 9 sources, APA, $ 43.95
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Abstract
This paper examines how the airline industry is affected by market tendencies and externalities and how the the elasticity of demand in this industry is determined by the existence of other transportation means.
The paper notes the extreme instability of the airline industry and discusses the various factors affecting it. The impact of the market environment, volatile ticket prices, the cost of fuel, and calamities such as the tragic events of September 11, 2001 are all discussed in the paper. In addition, the paper discusses how the airline industry has taken advantage of living wage regulations to diminish its turnover rate and increase labor effectiveness.
From the Paper
"Externalities are very important in shaping supply and demand due to the fact that the airline industry is a direct creation of market requirements. After the September 11th tragedy a decrease in airline travel was noticed by specialists, mostly because of safety concerns. At times when there is an enormous boost in tariffs, the cost of tickets grows in view of the fact that there is a clear relationship amid supply and demand. When there is a decreased employment rate, and when there is a strong dollar, citizens are inclined to travel more."
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