| Papers [41-50] of 14981 :: [Page 5 of 1499] | | Go to page : <— 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —> | |
|
|
Family Decision Making, 2008.
A review of the factors that influence consumers purchasing habits.
1,036 words (approx. 4.1 pages), 6 sources, APA, $ 36.95
»
Click here to show/hide summary
Abstract
The paper discusses how purchasing decisions are influenced by family requirements and discusses the demographics and the advertising and promotional activities that the manufacturers have to consider in making their product attractive to the consumer.
Outline:
Family Types
Single-Parent Family
Adoptive Family
Marketing Strategy
From the Paper
"Marketers must always develop and implement their strategies in accordance with the purchasing behavior of consumers. The basic decision making process of consumers' follows five steps: becoming aware of a problem or an opportunity; searching for information; evaluating alternatives; deciding on what to buy and then purchasing it and finally, reassessing the purchase. Keeping this in mind, as well as the characteristics of the presented family types, markets must clearly identify the major decider within the family and then place their products as showing the benefits of the product for the decider in the family."
| |
|
Sub-prime Mortgage Crisis, 2008.
An overview of the origin and evolution of the sub-prime mortgage crisis.
2,705 words (approx. 10.8 pages), 11 sources, APA, $ 81.95
»
Click here to show/hide summary
Abstract
The paper discusses the following key questions regarding the current sub-prime mortgage crisis: Why and how did it begin? Why didn't such a crisis occur in the past in this way? What exacerbated the sub-prime mortgage crisis once it started? The paper questions whether we are at a low point, and whether things will start to look better from now on, or whether there are additional shocks to our economic system that will continue to reverberate from the sub-prime mortgage crisis of recent years. Three graphs are included with the paper.
Outline:
Introduction
Thesis
Literature Review
Sources of the Sub-prime Mortgage Crisis
Why Did Mortgage Lenders Lend to Sub-prime Customers?
What about the Ratings Agencies?
Buyers of the Securities--why did they do it?
Conclusion
From the Paper
"The Wall Street Journal warned that housing prices and associated mortgages were growing at an alarming rate as far back as the late 1990's. The primary concern was that housing prices were climbing faster than incomes, which was clearly unsustainable over the long term. Greenspan stayed quiet after his retirement at the head of the Federal Reserve until late in 2007. He said that the subprime crisis was "an accident waiting to happen." He went on to say that the subprime mortgage crisis was only one of several potential housing-related crises just waiting to happen, and that if it weren't in the US subprime market, it could be another housing-related crisis elsewhere in the world."
| |
|
Heineken and Singha Beer, 2008.
An outline of the demographics and cultural influences on consumers' choice of two beer brands in Thailand.
1,601 words (approx. 6.4 pages), 5 sources, APA, $ 52.95
»
Click here to show/hide summary
Abstract
This paper provides a review of the peer-reviewed, scholarly and organizational relevant literature concerning the beer market in Thailand in general, with a specific focus on the two world-class brands, Heineken and Singha. The paper provides an analysis of the kingdom's current demographic composition and discusses marketing approaches to the Thai market by Singha and Heineken. The paper then summarizes the research findings and strategic recommendations for both brands.
Outline:
Introduction
Review and Discussion
Current Demographic Composition of Thailand
Marketing Initiatives by Heineken
Conclusion
Marketing Initiatives by Singha
From the Paper
"Therefore, distinguishing these two products in the minds of Thai and international consumers represents a challenge for the marketers at Singha, but they appear to have identified the right combination of appeal to nationalism among their domestic market with a focus on culturally appropriate marketing initiatives to help them position their product. Internationally, Singha was shown to be exploring new marketing techniques that will help keep the brand in the forefront and the marketers at Heineken clearly have their work cut out for them in gaining additional market share in Thailand in the future. To this end, it is recommended that Singha continue its media campaign with internationally recognized sports celebrities such as Vijay Singh to promote its brand in the minds of its domestic and international consumers. It is also recommended that the marketers at Singha overhaul their corporate Web site to make it more professional. Because export represents the easiest way for companies to gain additional market share abroad, both Singha and Heineken are faced with some of the same challenges and opportunities for expansion abroad, and it may be in both companies' interests to enter into a joint venture whereby Heineken enters into a strategic alliance with Singha to capture the increasingly upscale beer-consuming market in Thailand."
| |
|
Team Communication, 2008.
An outline of the specifics required for teamwork and effective business communication.
1,119 words (approx. 4.5 pages), 5 sources, APA, $ 38.95
»
Click here to show/hide summary
Abstract
The paper introduces, discusses, and analyzes the topic of team communication. The paper addresses both the benefits and challenges of working in teams in relationship to team communication, and examines how teams can enhance their performance in the team communication topic. Team communication is critical to ensure that each team member understand the goals of the organization and is working toward those goals. The paper notes that good team communication means that if there are questions or concerns about the goal, they are addressed before the team moves forward.
From the Paper
"There are several different characteristics of open communication in teams. The communication should be honest, specific, accurate, logical, concise, complete, and relevant. Communication that contains all these elements consistently will result in cleared and better communication throughout the team, and should lead to the long-term achievement of goals and objectives. Open communication must always allow for feedback, as well, so that all the team members know what communication and goals are working, and what are not. Without feedback, the communication chain is incomplete, and eventually it will break down."
| |
|
Google and Corporate Governance, 2008.
This paper discusses the online search engine Google, focusing on the issue of corporate governance.
5,453 words (approx. 21.8 pages), 13 sources, MLA, $ 133.95
»
Click here to show/hide summary
Abstract
In this article, the writer discusses that one of the most successful online entities created since the rise of the Internet is the online search engine Google, a company that has a unique style of corporate governance, just as it has developed a strikingly different and varying business model for its search engine, its core business, and also for the many spin-offs it has instituted around that business. The writer studies the Google company and examines its corporate governance. The writer notes that Google was never the only search engine offered on the Internet, but it soon became the most popular and the most effective, so much so that the name of the company itself has become a noun used by millions of people for the very act of looking something up on the Internet. The writer points out that like many computer technology companies, Google from the first had a certain iconoclastic sense of its mission, of its relationship to its users, of its offerings, and of its form of governance.
Outline:
Introduction
Corporate Governance
Google
Google as a Public Company
Additional Businesses
Google Governance
Management Structure
Views of Governance
Conclusion
From the Paper
"This is likely to change the way markets are governed and the roles of governments and corporate governance alike. Corporate governance will seek to maximize benefits by enhancing this flow of both capital and production methods and by accelerating all of these processes. The system developing is an open, global system, a move away from the closed, national system, and this is thought to change who bears the risk. This requires that corporate governance realize this fact and take it into account, being weaned way from the protections afforded by the closed national system they are accustomed to and toward the open, global system that is coming no matter what they might think about it. This opens many new possibilities because there is no state mechanism standing between the participant and the global market, but it also creates challenges because the participant must think through all the possibilities and will not have the security net of the past or the ability to blame a different entity for what happens."
| |
|
The Airline Industry, 2008.
An analysis of the economic effects of deregulation on the airline industry today.
1,973 words (approx. 7.9 pages), 7 sources, MLA, $ 62.95
»
Click here to show/hide summary
Abstract
The paper discusses the elasticity of supply and demand, positive and negative externalities, wage inequalities and monetary and fiscal policies. The paper then evaluates how the economy affects the success of this industry and identifies the economic influences that can affect the industry in a negative way.
Outline:
Introduction
Elasticity of Supply and Demand
Positive and Negative Externalities
Wage Inequality
How the Economy Affects the Airlines
Economic Influences which Can Affect the Industry in a Negative Way
From the Paper
"This paper covers the airline industry in the United States, with some of the lessons learned since the start of deregulation in the 1970's to today. The airline's overall economics have changed significantly, from a government-controlled oligopoly to a free-for-all in which different airlines choose different economic strategies. Government regulation still plays a key economic role by limiting the participation of foreign investors and airlines, as well as the control on 'fifth freedoms,' which will be dealt with in this paper.
"It is this author's contention that the current airline industry is still in a state of disequilibrium which will be addressed through mergers and bankruptcies, and that a multi-tier service offering and consumer group segmentation will continue to drive competitors' strategies in different directions."
| |
|
The Four Dimensions of Change, 2008.
The paper describes a plan for the managerial and operational reorganization of a large hospital.
750 words (approx. 3.0 pages), 2 sources, MLA, $ 26.95
»
Click here to show/hide summary
Abstract
The paper describes a plan formulated in a large hospital for a major restructuring of hospital management and working protocols. The aim of the plan was to restructure the hospital in order reduce costs, improve patient care and to achieve the utilization of employees' full potential. The author of the paper describes in detail the development of the plan and the processes involved in its implementation: strategies, resources, systems and culture. The author also examines practical problems that could arise.
Outline:
Introduction
Application Analysis
Strategies
Resources
Systems
Culture
Lessons Learnt
Bibliography
From the Paper
"The strategic component refers to the total change decisions taken and implies a constant process of adaptation. The strategies must be designed in full accordance with corporate capabilities and requirements and must be adequately implemented. The resource component revolves around the company's necessities in implementing the change initiative and may refer to staff or financial requirements. The systems used within the organization must be highly efficient to ensure a rapid communication within and outside the company as well as support the decision making process. The corporate culture must support the occurring changes and embrace diversity and improvement."
| |
|
Center for Disease Control and Prevention, 2008.
A management analysis of leadership and human resource management for the Center for Disease Control and Prevention (CDC).
2,384 words (approx. 9.5 pages), 9 sources, APA, $ 73.95
»
Click here to show/hide summary
Abstract
This paper provides a management analysis of the Center for Disease Control and Prevention (CDC). It discusses the background of the CDC and their mission and goals. The paper then looks at the leadership and human resource management for the CDC and how these groups further the success of the organization. Finally, the paper discusses the CDC systems design and strategies.
Table of Contents:
Introduction
Analysis of the CDC
Management of CDC
Leadership
Human Resource Management
System Design
Strategies of CDC
Partnerships
Discussion of CDC
Conclusions and Recommendations
From the Paper
"Given that it is a not for profit organization, the employees at the Centers for Disease Control and Prevention receive a slightly different treatment than other company employees. As such, common to other organizations is the fact that the CDC recognizes the true importance of its staff in achieving organizational goals and sees them as the compulsory tool in achieving the stated objectives. As such, the organization strives to unify employees' individual goals with the overall objectives of the CDC. Opposite to for profit corporations, where employees are requested to increase their performances to satisfy customers needs and through this increase company revenues, the staff at CDC is requested to increase their performances in order to achieve a grater non-financial goal. This goal is to help people be and live healthy."
| |
|
Emotional Intelligence, 2008.
This paper discusses the importance of emotional intelligence in the workplace, using Daniel Goleman's "Working with Emotional Intelligence" as a basis for the discussion.
878 words (approx. 3.5 pages), 7 sources, APA, $ 31.95
»
Click here to show/hide summary
Abstract
The paper discusses how Daniel Goleman's book "Working with Emotional Intelligence" is an important first step in achieving greater emotional intelligence and thus better worker performance in the workplace. The paper explains the need for effective communication and a favorable work atmosphere in an organization but reveals the lack of EQ in children, their schooling and also in tertiary institutions. The paper concludes by emphasizing the need to implement Goleman's principles in schools and other educational facilities.
From the Paper
"The importance and popularity of Daniel Goleman's book, Working with Emotional Intelligence, is indicative of the changing workplace over the last century. Whereas the industrial age focused only on the cognitive aspect of intelligence, or IQ, today's business environment recognizes the importance of emotional regulation in the workplace. Effectively regulating one's emotions in a social and workplace setting has come to be known and conceptualized as "emotional intelligence" or EQ."
| |
|
A Fashionable Walker for Older People, 2008.
The paper is a proposal to manufacture a fashionable walker for older men and women.
830 words (approx. 3.3 pages), 4 sources, APA, $ 29.95
»
Click here to show/hide summary
Abstract
The author of the paper proposes manufacturing a fashionable walker for older men and women that does not look like the metal one normally used in healthcare facilities. The writer states that the reason for the proposal is the problems some older people have with the stigma attached to using a conventional walker. The writer discusses the growth in the elderly population and the increasing need for mobility assistance tools in that sector of the population. The writer also stresses the need for more research on this subject before making final decisions.
From the Paper
"Although the population will be older and there will be a greater need for walking assistance, especially for elderly women, this does not guarantee that these individuals will pay the extra cost for a fashion walker versus the regular medical model. Further marketing studies would have to be conducted to see if the use of this item would be more acceptable to higher income levels, since it would cost somewhat more than buying from a traditional medical equipment store. However, this fashion walker would offer various advantages beyond style: There would be a matching carryall bag, the unit can be easily collapsed and carried, and wheels can be ordered separately."
|
|
|