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Digital Tools and Technology, 2008.
This paper discusses online marketing involving modern technology and digital tools.
2,278 words (approx. 9.1 pages), 10 sources, APA, $ 70.95
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Abstract
In this article, the writer notes that evidence-based research suggests that companies who integrate their online and offline services are much more likely to benefit from marketing by utilizing an entire spectrum of tools and methods available to them. This in turn will result in greater efficiency, production, customer service, branding and a more competitive outlook in today's technology-oriented society. The writer maintains that companies should use marketing tools more comprehensively both online and offline to gain the most value from what technology today has to offer. The writer discusses that customer service should not be the mainstay for digital exploration; rather, the use of digital tools for customer service, product development, and advertising should be equal, so organizations are more likely to benefit from all the Web has to offer.
Outline:
Counterargument
Support for Digital Integration in Marketing
From the Paper
"The results of this study contraindicate what others suggest when they say that customer loyalty and service is improved by online transactions. In this case, the authors conclude that online service quality is not remarkably related to retaining customers and does not allow the organization to build relationships with customers. It is important to note however that these results may be specific to the banking industry and not necessarily generalized to other industries. It is also important to note this study may prove the point that only integrated and comprehensive online marketing is capable of resulting in systematic improvements in a company's marketing presence both online and offline. If the banking company in this study had focused on digital tools other than those geared toward improving customer service, they might have realized the many benefits online technology has to offer, as indicated by the studies below."
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Foreign Direct Investment, 2008.
An exploration of the benefits of foreign direct investment and free trade to companies and countries in general.
1,962 words (approx. 7.8 pages), 14 sources, APA, $ 62.95
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Abstract
This paper covers three investments in underdeveloped countries and discusses the relative advantages of foreign direct investment (FDI) on countries and their citizens. The paper offers three types of examples; an example in which the country benefited but the company investing did not, (Hyundai's invesment in North Korea) a case where the company investing reaped all or most of the benefits and the country was left bereft (Standard Oil in the U.S.) and an example where both the company and the country benefited from the FDI (American Motors in China).
Outline:
Definitions of Beneficial and Detrimental
Investing in North Korea by South Korean Companies
A Case Where the Company Alone Benefited
A Case Where both the Country and the Company Benefited
Measurement of Benefits--Political Considerations
Corporations and Ethical Practices
Egregious Failures, Notable Successes
From the Paper
"Economists would argue that FDI and free trade benefit the populace generally. The same may not appear to be so in the country at the time of FDI or the imposition of free trade. The problem is that free trade disadvantages specific interests while benefiting the populace overall (Feulner, 2007). If, for example, foreign coal is less expensive than British coal, the public benefits through relatively lower heating costs, and industry from lower fuel costs. But at the same time, those who toil underground in the UK, their unions and the coal mine owners are disadvantaged. To the degree that these groups have political clout, they can skew the system to bring them specific advantages, even if the rest of society loses the benefit."
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Middle East Hotel Industry, 2008.
An analysis of the growing hotel and hospitality market in the United Arab Emirates (UAE).
4,744 words (approx. 19.0 pages), 6 sources, APA, $ 121.95
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Abstract
The paper reveals that all signs point to the United Arab Emirates (UAE) as one of the major tourist destinations in the years to come. The paper identifies the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the UAE today. The paper then provides an overview of the international hotel and hospitality industry and the travel and tourism industry that accounts for the lion's share of its revenues and assesses initiatives underway in the region that are reflective of current trends in the region. The paper includes a color map of the United Arab Emirates as an appendix to the paper.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper
"Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing industry in an increasingly affluent region of the world. While there are a number of constraints to doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good."
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Quality Assurance in at Singapore Airlines, 2008.
An in-depth review of how quality assurance is the major issue affecting business success at Singapore Airlines.
3,755 words (approx. 15.0 pages), 21 sources, APA, $ 103.95
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Abstract
This paper examines the effect that quality assurance has on increasing airline safety, specifically as to the business development aspects of an airline. The paper focuses on Singapore Airlines and predicts that the implementation of a multi-faceted quality assurance program will lead to increased airline safety at multiple levels. The paper then analyzes these predictions and the issues involved in airline safety.
Table of Contents:
Introduction
Defining Quality Assurance
Studying Quality Assurance in the Airline Industry
Quality Assurance Applied
Overview of the Industry
Singapore Airlines: Examples of Quality Assurance Success
Conclusion
From the Paper
"The reason the Company Quality Approach is such an essential component to the quality assurance process in an airline business is because of the important role that employees have in creating quality assurance, flight safety and customer satisfaction. Because employees are not a machine and are in fact human, a purely industrial approach is not appropriate for managing the human element of quality assurance. Thus, as such companies as Singapore Airlines has figured out, a unique approach to quality assurance must be taken as to the employee and people aspect of running a quality airline. This unique approach is the Company Quality Approach and is an essential part of the human resources operation of any airline."
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Starbuck's Case Study, 2008.
A case study of the growth of Starbucks - the chain of coffee shops.
3,792 words (approx. 15.2 pages), 5 sources, APA, $ 104.95
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Abstract
This paper is a case study of Starbucks coffee shops. It provides details of the history of the company and continues through its growth and expansion overseas. In the conclusion, the author provides her advice as to how the company should go forward. Relative figures are included with the paper.
Outline:
History and Evolution of Starbucks
Key Events in the History of the Company
The Starbucks Model
The Key Issues and the Decision by Starbucks to go International
Some Negative Elements of Globalization Focused by Starbucks
Based on this analysis, my advice for Starbucks with respect to the next 3-5 year period
From the Paper
"Seattle entrepreneurs Jerry Baldwin, Zev Siegl, Gordon Bowker founded Starbucks in 1971, locating their coffee importing business in Seattle's Pike Place market. The founders were content to grow the coffee importer to five stores in the metro Seattle area, and were gradually becoming known in the coffee industry, and as a result of these associations met Howard Schultz, who would eventually buy the chain and transform its business model. Mr. Schultz was passionate about introducing retailing concepts he had originally discovered during a trip to Milan, Italy and immediately after coming back from Italy, launched what would become the prototypical Starbucks stores, combining meetings places with good ambience for friends catching up with each other while enjoying a quality cup of coffee, calling these locations Giornale. As a result of the success of these stores Schultz purchased the Starbucks store chain in 1982 for $4M. As part of the retailing strategy Mr. Schultz began providing coffee to restaurants and espresso bars in the same year he purchased the company. Throughout the late 1980s Starbucks completed its first geographic expansions to Chicago and Vancouver, and also created its own catalog as well. Mr. Schultz has been known to focus on the socially responsible aspects of Starbucks since its founding and in 1991 initiated a relationship with CARE (an international humanitarian organization) and introduced CARE coffee sampler, and in 1992 Starbucks completed its IPO (initial public offering) on the NASDAQ National Market. The first half of the 1990s were years invested in the development of retail locations throughout the U.S. and the sale of music through retail storefronts in 1996, and also in the same year Starbucks opened locations in Japan, Hawaii, and Singapore. Within two years Starbucks launched stores in Taiwan, Thailand, New Zealand, and Malaysia, with Starbucks Coffee International in 1999 - 2000 timeframe launching new retail locations in China, Kuwait, Korea, and Lebanon. During this global expansion phase, Starbucks partners with Delek Group to open Starbucks retail locations throughout the Middle East including Israel. During the 2000 - 2003 timeframe global expansion continued with locations added in Paris, more retailing alliances formed globally and within the U.S. including Albertson's, and a more concentrated focus on acquisitions as well. The last three years of the company's history has included several acquisitions, joint ventures and alliances for entrance into foreign markets, and a series of research efforts to determine how best to enter the Indian market as well. In addition to the retailing strategy efforts, Starbucks has also moved into music recording with a joint venture with Concord Music Group to create the record label, Hear Music, which was announced in March, 2007. Hear is going to focus on internally known artists, with the first artist being Paul McCartney."
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Organizational Alternatives and Social Change, 2008.
This paper looks at the concept of organizational behavior and looks at this practice within organizations.
1,500 words (approx. 6.0 pages), 5 sources, APA, $ 49.95
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Abstract
In this article, the writer discusses organizational behavior and explains that it is a social science discipline much like cultural anthropology, economics, political science, psychology, and sociology. That means that it uses the scientific method to establish truth and to validate its theories. The writer notes that researchers define organizational behavior as the actions and attitudes of people in organizations. Organizational behavior includes a collection of separate theories and models, ways of thinking about particular people and events. Further, the writer discusses that organizational behavior principles play an essential role in assessing and increasing organizational effectiveness, which is a central responsibility of and focus for all managers. The writer concludes that it does not matter about the size of an organization or what that organization considers a success and/or a failure; it is the constant trial and error that one goes through individually and within an organization.
From the Paper
"How do we determine if criminal justice agencies and individual employees are effective in carrying out their mission? These questions are best answered by utilizing organization behavior assessment techniques and procedures, since during this process no only does one observe and analyze the actions of the employee, the actions of the organization are also evaluated and assessed. There have to be a clear set of guidelines that all staff is held to, which will insure that no one is being picked on or mistreated. If the mission and vision of the organization are clear it should be easier to track positive progression and know that, the organization continues to move forward in a positive manner. This question supports why consistent evaluation within an organization is necessary periodically. It is important to make sure that employees realize what their goals are as well as insure that the brand of the company is being projected in a positive manner."
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Preventing Fashion Knockoffs in a Global Industry, 2008.
An examination of the law regarding the production of fashion knock-offs and how to prevent it.
2,165 words (approx. 8.7 pages), 12 sources, MLA, $ 67.95
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Abstract
This paper discusses the history and current phenomenon of the counterfeiting of fashion items such as clothing, shoes and handbags (known as knock-offs). It describes how the demand for knock-offs has risen and how they are manufactured. The paper then discusses the legal position with regards to knock-offs and what can be done to prevent their production.
Table of Contents:
Introduction
The Origin of the Knockoff
Knockoffs: A New Aspect of the Global Economy
Strategies for Manufacturing Counterfeit Products
Fashion Knockoffs and the Law
Proving Infringement
Possible Adaptations to Laws for Proving Infringement
Can Knockoffs Be Stopped?
Conclusion
From the Paper
"Given the difficulty of preventing the copying of clothing and other high-end fashion designs, it is equally difficult to prove that a design has indeed been pirated. Of course, the situation is easier when there is a clear infringement of the rights of the original designer as in the case of a counterfeited product that bears the name of the actual designer but was manufactured illegally. Fake Louis Vuitton bags that actually bear the Louis Vuitton name can of course hopefully be tracked back to their points of origin. The real problem comes when a design is clearly copied but is not sold under the name of the original designer. It has been suggested that designers avoid these problems by employing technologies that will definitely identify their work as their own. Nano-textiles for example, are minute magnetic particles that can be inserted into a fabric and detected only by special equipment. Nano-textiles would, in effect, represent a "signed" original that could only be counterfeited with great difficulty. Principally, short of dramatically changing the laws regarding intellectual property rights to fashion designs, a similar garment, shoe, handbag, etc. must be equipped with something that can actually be trademarked, patented, or copyrighted in order for its authenticity to be proved or disproved."
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Globalization and the Philippines, 2008.
This paper discusses globalization and looks at its impacts in the Philippines.
2,633 words (approx. 10.5 pages), 10 sources, MLA, $ 79.95
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Abstract
In this article, the writer maintains that the Philippines consists of weak, self-serving state institutions that are ill-suited to the task of managing domestic affairs let alone integrating the Filipino economy with the world economy. The writer discusses that, despite repeated efforts to embrace economic and trade liberalization in order to ride the wave of globalization to increased prosperity, the Philippines has only managed to repeatedly demonstrate the inherent problems at the social, institutional, and bureaucratic levels. The writer concludes that this has been the legacy of globalization in the Philippines: distracting concerted development of the country with promises of significant, if fundamentally uncertain, economic wealth.
From the Paper
"Why has this been the case? The liberalization of the Filipino economy should have had the effect of encouraging economic growth and propelling the island nation onto an equal footing with some of the more prosperous developing nations in Southeast Asia. Upon closer examination, however, it is apparent that the free market policies of the Philippines have utterly failed to produce the desired goals because they have opened up the nation to the worst effects of globalization, while allowing international trade partners and investors to reap significant benefits at the expense of the Filipino worker. The schism between intention and result is wide in this case, and the Philippines must stand as an example of how globalization can negatively affect a nation.
"The most significant issues affecting how globalization impacted the Phil-ippines are most related to the nature of the Filipino state. The Philippines be-came a nation in 1945 after being a colonial holding of the United States. "
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Wal-Mart's Strategy, 2008.
An examination of Wal-Mart's competitive strategies and how they have led to success for the organization.
1,956 words (approx. 7.8 pages), 6 sources, MLA, $ 62.95
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Abstract
This paper discusses the successful strategy of discount retailing powerhouse, Wal-Mart. It describes the history of the organization and looks at some of the marketing strategies and programs that it has initiated that have contributed to its success. The paper focuses on Wal-Mart's low pricing, the $4 prescription program and site-to-store program, high levels of convenience for customers and consistent product availability.
Table of Contents:
Introduction
Wal-Mart History
Wal-Mart's Competitive Strategies for Success
Conclusion
From the Paper
"The convenience factor comes in with the fact that nearly two-thirds of Site to Store customers shop at Wal-Mart stores weekly. With Site to Store shipping, customers simply pick up their items during their weekly shopping trips, without paying for shipping. These customers now have access to tens of thousands of products that they can shop for from the convenience of their home or office, and then pick up for free at their local Wal-Mart ("Site to Store"). Increased product selection, free shipping to the local store, and a pick up location that most would visit weekly no matter what, all add up to increased convenience for consumers and greater success for the organization."
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Whole Food Market, 2008.
The paper is an analysis of the World Food Market organic food store chain and specifically the outlet in Union Square.
1,547 words (approx. 6.2 pages), 1 source, MLA, $ 50.95
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Abstract
The writer of this paper takes a close look at the World Food Market organic food store chain and specifically the outlet in Union Square. The writer looks at some of the common criticisms leveled at the chain and attempts to refute them by giving examples as to how the store operates and the philosophy behind its operating procedures.
From the Paper
"Critics also argue that Whole Foods is "too expensive" for the average person to shop at. However, WFM has ranked among Fortune 100s "Best Companies to Work For" partly because WFM offers its employees so much in the way of benefits and employee "perks" and partly because the store offers its organic products at the lowest cost possible when compared to traditional retailers. Most traditional, or non-organic stores, mark-up foods they receive from small artisans much more than whole foods market would. While the prices at WFM at Union Square may be more expensive than some generic retailers like Safeway, one must realize that the markup is minimal when one compares the benefits of shopping at WFM with the benefits of shopping at a traditional retailer. WFM is much less likely to mark up a product than Safeway Stores' would be. For example, if one compares the price of "Annie's Organic" pizza snacks, a product sold at WFM in Union Square and at Safeway, one would note the product is always more expensive at Safeway, or at the very least, one would note only Whole Foods carried the product, since not all Safeway stores carry the same lines of products that WFM does. One can also note that many people that are unable to shop at traditional retailers, including individual with celiac disease for example, a disease that limits one's dietary intake to non-gluten and wheat containing foods, can shop with wild abandon at WFM. The same person however, would have a limited number of gluten and wheat free pasta, cereal and related products to shop for if they chose to shop at Safeway or another brand name traditional market."
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