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The Daimler-Chrysler Financial Debacle, 2008.
An analysis of the ineffective leadership in the merger and dissolution of Daimler-Benz and Chrysler.
3,805 words (approx. 15.2 pages), 14 sources, MLA, $ 104.95
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Abstract
The paper provides an outline of the Daimler-Benz and Chrysler companies' history. The paper looks at the state of both companies prior to the merger and analyzes the leadership shortcomings on both sides that led to the eventual sale of Chrysler to Cerberus Capital. The paper provides two graphs that show the stock market's reactions to the merger and eventual dissolution.
Outline:
History of the Participants: Differences and Similarities
Prior to the Merger Discussions
First Error: From-the-Top Decisions
From the Paper
"If you travel to Stuttgart, you'll find the three-pointed star everywhere, from the main train station to the engine works in Unterturkheim on the Neckar River. Long the largest employer in the Stuttgart region, Daimler-Benz was started by two brothers in 1886 to produce independent, gasoline-engined vehicles in small numbers. From the very beginning, the Daimler brothers created new technologies, such as planetary gearboxes, which advanced the overall auto industry, and were adopted by many of the major automobile manufacturers. As early as 1903, Daimler-Benz produced a lightweight, 35-hp car which could travel 55 miles per hour, which gave rise to an early participation in auto racing (Cyber, 2007)."
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Business Buying Decision Process, 2008.
This paper discusses and compares business and consumer buying behavior.
1,494 words (approx. 6.0 pages), 6 sources, APA, $ 49.95
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Abstract
The paper explains the three noted steps in the business purchase decision process; the need recognition process, the search process and the evaluating options process that then leads to a decision to buy. The paper compares this to the consumer buying process that also involves several stages; the problem recognition, the search for information regarding the purchase, then the actual purchase and finally, the outcome of the purchase. The paper shows how both processes are, in essence, inherently similar.
From the Paper
"The business buying decision can be an extremely important one in the ultimate buying process, and this process involves several steps. It must be remembered that the business market as such is made up of organizations that, in some way or another, may be involved in the manufacture, distribution, or offering support services for the product or the services that have been sold to the customer. It is also important to note that the amount of purchasing that would be undertaken by the business market as a whole would be able to dwarf easily the total amount of spending done by customers, in the customer buying process."
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Small Business Administration, 2008.
A look at the Small Business Administration's (SBA) assistance to individuals in starting new businesses.
1,587 words (approx. 6.3 pages), 6 sources, MLA, $ 51.95
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Abstract
The paper provides an overview of the aid provided by the Small Business Administration for the start-up of small businesses. The paper then conducts an interview with Steve Preston, SBA administrator, who speaks about how SBA has been discharging its role in supporting individuals to start new ventures. The paper details the questions and answers about loan programs, qualifying for a SBA guarantee, how the loan works and finally, some of the achievements of SBA loan program.
From the Paper
"The recognition of small business as a separate entity dates back to 1950s with Congress extending the Small Business Administration -- SBA for two years in 1955 and, after a one-year temporary extension in 1957, converted the SBA as a permanent agency in 1958. In that year, Congress also initiated an important new program to extend equity and long-term capital for small business that, similar to the programs authorized in 1953, continued to be constituent of the SBA's aid portfolio during the 1990s. (Anglund, 41) "
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Analysis of the Google Business Model, 2008.
An explanation of how Google has developed.
1,429 words (approx. 5.7 pages), 11 sources, APA, $ 47.95
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Abstract
This paper provides an analysis of the business model used by Google, starting with a description of the company and followed by a look at how it developed from being a search engine to the most profitable advertising model online.
Outline:
Synopsis
The Business Models of Google
Google's Future
Summary
From the Paper
"From this standpoint, Google's progression as a business model from purely being a search engine to the most profitable advertising model online is analyzed in this paper. Many scholars including Castelluccio (51), Falcioni (4), Sloan Management Review Editors (49) and Wolcott & Lipptiz (83) content that Google's primarily advertising-based business model which is highly profitable can over time position itself to be immune from commoditization and price competition by ensuring there is a consistent stream of new services introduced globally. This is consistent with the concept of continually pursuing new capabilities to deliver increased customer value, thereby strengthening and extending the advertising business model Google is based on.
The research completed by S G Thompson, M Cioffi, H Gharib, N Giles, Y Li, T D Nguyen (29, 30, 31) illustrate that the fundamental technologies that Google is based on also serve as a strong foundation for further advertising-based services to compliment AdWords and AdSense, Google's two dominant advertising-related businesses today. Ozmutlu (656) discusses in his research the technological side of Google and how advancements and developments in search clarity and ranking have a direct and immediate contribution to advertising sales. From this standpoint of the technology side of Google contributing to advertising business model validation including advertising rates, fees, cost structures, and value to customers, it becomes clear that the company has defined processes that quickly turn technological advantage into competitive and financial gain."
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Business Proposal for Telecommuting, 2008.
A business proposal to recommend telecommuting to an organization.
1,001 words (approx. 4.0 pages), 7 sources, APA, $ 35.95
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Abstract
This paper is a business proposal meant for an organization to advocate a telecommuting program. The paper talks about the benefits of having employees telecommute and potential tax benefits from the state and metro area. It also recommends a project plan for implementing the program.
Outline
Synopsis
Background and Benefits of Telecommuting
Conclusion
From the Paper
"Telecommuting's emergence as a reciprocal strategy for retaining valuable workers while reducing the costs of operating an enterprise is yielding an entirely set of anticipated benefits for businesses, and creating entirely unforeseen effects on employees, their social networks, and relationships with peers and superiors. Baby Boomers, the foundation of the nations' largest demographic trend in its history, are now beginning to retire, leaving many highly skilled jobs open. The rate of baby Boomer retirement has in some industries been faster than the graduation rate of professionals to take their place. This dynamic has led to a shortage of skilled workers in many industries. The challenge of retaining these workers has led to a generation of employees who have been showered with perks, programs, and incentives to stay in jobs not easily filled."
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Customer Retention Strategies, 2008.
This paper provides an executive summary of the customer retention strategies used at the writer's place of work and analyzes the success of these strategies.
1,540 words (approx. 6.2 pages), 3 sources, APA, $ 50.95
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Abstract
In this article, the writer discusses that the customer retention strategy used at the company at which the writer works is actually comprised of four specific tactics. The writer then describes and explains the four major tactics used for increasing customer retention. The writer maintains that tying all these tactics together into a unified strategy requires a constant focus on measuring how effective they are through the use of analytics to gauge the retention rate of customers. The writer also looks at the problems and future trends regarding customer retention in the company concerned. In addition, the writer evaluates the advantages and liabilities of the customer retention strategy used at the company.
Outline:
Background and Introduction
Main Conclusions
Recommendations
Critiquing the Customer Retention Strategy
Background
Lack of Consistent Analytical Measures of Customer Retention
Excessive Personal Support for Large Accounts at an Unknown Cost
No Visibility of Channel-Based Retention
Future Trends
Limitations, Conclusions and Recommendations
From the Paper
"The following are the major conclusions from this critique of the customer retention strategies for the company at which the writer works:
"First, the four tactics the company uses is delivering results and it is estimated that the company has approximately a 60% retention rate. Yet the contribution of each of these tactics in hard numbers is not known, so the company is constantly re-shifting the mix of these four tactics that comprise our strategy.
"Second, there is no win/loss analysis to determine how effective the combination of these strategies in conjunction with each other. When one loses a customer there is much anecdotal discussion yet nothing definitive.
"Third, there is no process in place to take the lessons learned from customer retention programs and change product strategies. The link between customer retention and product direction is not in place and therefore it can take years before any lasting change comes to products."
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Application of Leadership, 2008.
This paper looks at the subject of leadership, while comparing 'Management & Organization' by A. J. Dubrin et al., and 'Execution: The Discipline of Getting Things Done' by Larry Bossidy and Ram Charan.
2,580 words (approx. 10.3 pages), 9 sources, APA, $ 77.95
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Abstract
In this article, the writer notes that a number of different models of leadership have been developed and offered as a way of assessing leadership skills and understanding the role of leadership in the organization. The writer points out that this issue is the subject of a number of popular books offering recommendations on how to develop better leadership skills and how to make the role of the leader more effective. The writer also discusses that the textbook approach is offered by writers like DuBrin and a more how-to approach is offered by writers like Bossidy and Charan in their book 'Execution: The Discipline of Getting Things Done'. The writer concludes that the two books together provide a comprehensive view of the nature and needs of leadership in organizations today and advice on how to develop leadership to the full.
From the Paper
"DuBrin (2005) also includes a number of examples of each type of leader he discusses, using case studies as a way of expanding his discussion and showing how some have put his ideas into practice to good effect. He talks first about the nature and importance of leadership and cites Martha Stewart for her leadership abilities and Tom Freston of MTV Networks for how he has made concepts of leadership work for his organization. He gives particular attention to the transformational leader, a type of leader often needed to change an existing organizational culture into something more effective in light of new internal and external pressures. He uses John T. Chambers of Cisco Systems as an example. As noted, he gives particular attention to questions of ethics and social responsibility and uses Andrew Fastow of Enron as an example of how not to behave, with Enron serving as one of the prime reasons why more and more people in business are giving greater attention to ethics and the need for social responsibility both as a recognition that this is the right thing to do and also because the public expects it and can hurt a company greatly if the perception is that the company is not acting in a responsible manner."
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The Role of Market Research, 2008.
The author describes his marketing research department, its strengths and its weaknesses.
1,643 words (approx. 6.6 pages), 3 sources, APA, $ 53.95
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Abstract
The purpose of this paper is to analyze the market research department of the organization that the author works for. The author examines and describes the strengths of the department and then goes on describe those areas in which the department is lacking. Each of the areas of shortcoming are analyzed and a series of recommendations are presented for making the department more effective at meeting the current market research needs
Table of Contents:
Executive Summary
Background and Introduction
Main Conclusions
Recommendations
CRITIQUING A MARKET RESEARCH DEPARTMENT
Background
Lack of Competitive Analysis
Monitoring Customer Loyalty Long-Term
Lack of Substitute technologies and New Innovation Monitoring
Lack of a comprehensive information system to manage research
Future Trends
Limitations, Conclusions and Recommendations
BIBLIOGRAPHY
From the Paper
"Market research needs to track competitors' product lifecycles more closely, so that at any time, product management and product marketing can see graphically how each competitor has chosen to enter the market, with which product and feature set, and which price, through which channels, and with what value proposition. None of this is captured today; instead there are only Adobe Acrobat files of competitive brochures. Clearly there needs to be a better system for managing this information.
Second, market research needs to do put a methodology in place for monitoring price moves by competitors and tracking them on a per configuration basis relative to our own configurations and pricing. Our sales force often must do this analysis quickly in the middle of completing quotes, and often their pricing information is wrong. Market research needs to be able to complete this analysis continually and have a database to track it."
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Hershey Foods Incorporated, 2008.
A review of the reasons Hershey has undertaken new partnerships as a means of ensuring success in the new global economy.
1,818 words (approx. 7.3 pages), 2 sources, MLA, $ 58.95
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Abstract
The paper states that in companies that operate principally in the United States, globalization has prompted the development and implementation of new business practices as a central means to ensure success in the new global economy. The paper notes that Hershey Foods Incorporated has not been an exception to this process of globalization. In an effort to remain competitive in the global community, Hershey has had to develop new business practices that provide it with greater flexibility and the opportunity to ensure its financial success. The paper notes that although some of these practices appear to reflect responsible organizational practice, there is some concern that Hershey may be engaged in questionable business practices that create clear ethical dilemmas for the organization and therefore an overview of the current operations at Hershey is warranted. The paper examines the current position of the organization, and provides an integral analysis which demonstrates the challenges currently facing the organization in terms of meeting the demands of the global business environment.
From the Paper
"A review of Hershey's current operations provided by Datamonitor, a global leader in organizational analysis, demonstrates that the organization's operations focus primarily on "the manufacturing, marketing, selling and distribution of various types of chocolate candy, sugar confectionery, refreshment and snack products and food and beverage enhancers..." ("Hershey..., 4). Presently, the organization operates under 50 different brand names and sells it products in more than 50 different countries although its headquarters are located in Hershey, Pennsylvania. The organization employs more than 13,000 workers and despite its size has been able to perform well in recent years. Statistics provided by Datamonitor indicate that in fiscal year 2006 the organization reported revenues of $4,944.2 million, representing an increase of 2.6 percent over fiscal year 2005."
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Sarbanes-Oxley Act, 2008.
An overview of the Sarbanes-Oxley (SOX) Act and its implications.
1,037 words (approx. 4.1 pages), 4 sources, MLA, $ 36.95
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Abstract
The paper outlines the Enron Corporation scandal and provides an overview of the Sarbanes-Oxley (SOX) legislation and its fifteen major provisions. The paper then discusses how SOX has required more rigorous accounting information systems and more protection against security threats. The paper posits that although it is a fairly new piece of legislation, SOX will likely continue to affect corporate America for years to come
Outline:
Introduction
The Events Leading up to Sarbanes-Oxley
SOX Overview
Provisions of SOX
Major Impacts on Accounting Information Systems of SOX
Overall Implications and Conclusion
From the Paper
"Prior to the enactment of the Sarbanes-Oxley Act (SOX) several large corporate accounting scandals had plagued corporate America. Of these, the most publicized were Enron, WorldCom and Tyco. These events rocked the financial world to the core, shaking investor confidence, and highlighting several significant problems in the accounting industry. In response, SOX was created to put tighter controls on public corporations, with the creation of the Public Company Accounting Oversight Board (PCAOB) and covering issues including: corporate governance, auditor independence, internal controls, and enhanced financial disclosure."
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