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A Business Proposal: Ghana, Africa, 2008.
An in-depth analysis of a proposal for the U.S. Giam's Clothing company to open a facility in Ghana, Africa.
5,358 words (approx. 21.4 pages), 9 sources, APA, $ 132.95
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Abstract
The paper examines Ghana's physical and demographic variables, socio-cultural background, legal and political affairs, economic variables, communication systems and transportation network. The paper explores the advantages and disadvantages of opening a subsidy in Ghana and recommends the American producer should definitely go ahead and open their new production facility in Ghana. The paper discusses several steps that should be taken in implementing this strategy for international expansion.
Outline:
Company Description
Country Variables
Strategic Recommendation and Implementation
From the Paper
"Giam's Clothing is an apparel manufacturer which produces clothing articles for the American middle class. The company was founded in 1990 by current chief executive officer John Whitehouse. The middle size company has little over one hundred employees and an annual turnover of 1.5 billion dollars. The firm operates through a single location within the United States. This location is composed of two facilities: one for production purposes and one for administrative purposes, containing the offices of the CEO, the CFO and other business departments, including the Finance and Accounting or the Human Resource Department. Twenty people work in the administrative facility and one hundred in the production facility."
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Employee Recreational Program, 2008.
An overview of the business, organizational and technological elements of a potential employee recreational program.
1,069 words (approx. 4.3 pages), 1 source, APA, $ 37.95
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Abstract
The paper discusses a company's proposed recreational program for employees outside the regular work arena. The paper addresses the business, organizational and technological aspects of this program and outlines the benefits of this program for both the employees and the company.
From the Paper
"It has been proposed that the company establish a recreational program for participation by employees who wish to enjoy each other's companionship outside the regular work arena. In order to facilitate such a recreational program, it has also been suggested that the program be tied to an effort to ensure that the participating employees benefit from the program with improved health and fitness.
"Establishing a program like the one being proposed has a lot of upside potential to it, but also provides for pitfalls if the administration is handled in a lackluster manner. The three areas to bear in mind regarding the implementation of this program are the business, organizational and technological aspects that all must be addressed before such a program bears fruit."
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Marriott Hotels, 2008.
An outline and critique of Marriott Hotels' service strategy.
2,415 words (approx. 9.7 pages), 7 sources, APA, $ 73.95
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Abstract
The paper analyzes the Marriott Corporations' services strategy and defines and evaluates the company's definition of its target markets, pricing strategies, points of differentiation and market positioning. The paper concludes with specific recommendations for improvement of Marriott's services strategy. The paper is illustrated with graphs.
Outline:
Executive Summary
Background and Introduction
Main Conclusions
Recommendations
Table of Contents
Critiqing the Marriott Hotels Service strategy
Background
Balancing Revenue Growth to Market Potential Globally
Using Pricing Optimization to Define Optimal Price Points for Each Segment
Using KPIs, Track Customer Lifetime Value More Aggressively
Best Practices in Customer Service Taught At Marriott University
Future Trends
Limitations, Conclusions and Recommendations
From the Paper
"The full-service lodging brands include the traditional Marriott Hotels and Resorts, Marriott Conference Centers, JW Marriott Hotels and Resorts, The Ritz-Carlton, Bulgari Hotels and Resorts, and the Renaissance Hotels & Resorts as well. Marriott has chosen to define their limited service brands by scope of amenities, not necessarily customer service. Brands in the limited service segment include Courtyard, Fairfield Inn, and Spring Hill Suites. Of these, Courtyard is best known and most profitable of the three brands in this segment. In contrast to Courtyard's positioning, the Fairfield Inn concentrates on the lower moderate-price tier and is aimed at the value-driven business and leisure travelers. As Holiday Inns and other competitors have moved into this segment, Marriott launched the SpringHill Suites brand, which looks to address the need for all-suite hotels at the mid- to upper levels of the segment with messaging and amenities aimed at mid-range business travelers, mid-range leisure travels and those travelers with families. "
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Multiculturalism in Group Work, 2008.
An examination of the writer's experiences as a manager of a multicultral team.
2,176 words (approx. 8.7 pages), 5 sources, MLA, $ 67.95
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Abstract
This paper discusses the experiences of the writer as the project manager for a project revolving around HP (Hewlett Packard). The paper specifically looks at cultural diversity in groups and the differences in how those from Brazil, India and the United States works as individuals and in groups. The paper discusses the writer's perceptions of the group's dynamics. The paper contains graphs.
From the Paper
"Within the works of Charles Handy there is also a message that influenced my thinking on this project and its dynamic and communication strategies. Handy stresses that the application of political ideas to company management is inevitable and in particular he stresses that federalism is the concept most likely to be utilized to demonstrate company structure and change. Not only did I find this to be true regarding the materials gathered in the project context, HP, but also in the collective dynamic of the group communication associated with the work."
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Project Management as a Science or Art, 2008.
This paper discusses whether project management should be considered as a science or an art form.
1,226 words (approx. 4.9 pages), 5 sources, APA, $ 41.95
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Abstract
In this article, the writer notes that in recent years the concept of project management has received a great deal of attention. The writer points out that some argue that project management is a science while others view it as an art form. The writer examines whether project management is so sufficiently controllable according to good design principles that one should expect routine successes, or so inherently unpredictable and political that expectations should be lowered. In other words, the writer discusses whether project management is a science or an art. The writer concludes that project management can function as both a science and an art as it relates to certain projects.
Outline:
Introduction
Project Management
Success and Failure
Discussion and Conclusion
From the Paper
"On the other end of the spectrum project management can also be viewed as an art. In this respect project management is viewed as a process that is tailored to fit the needs of the particular project. When project management is viewed as an art form it may not follow a systematic plan but instead it may borrow elements from a systematic plan to create the project management paradigm that is needed.
"It could be argued that viewing project management as a science or an art is dependent upon the type of project that is to be completed. For instance, when a homebuilder has a contract to build a home that is identical to a home the builder has erected before, the management of the project will be pretty predictable and as such a systematic or scientific approach to building the home can be utilized."
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The Eden Project, 2008.
An examination of the purpose, target audiences and marketing for the Eden Project.
5,620 words (approx. 22.5 pages), 9 sources, MLA, $ 136.95
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Abstract
This paper discusses the Eden Project, which is one of the largest ecotourism sites in the world. It discusses the purpose of the Eden Project and how it utilizes the natural environment of Cornwall. The paper then looks at how the Eden Project has developed, including target audiences and marketing campaigns. The paper contains graphs and tables.
Table of Contents:
Introduction
How Does Eden Project Benefit the Community?
Leisure Opportunities in Cornwall
Leisure Spending in Cornwall
Cornish Holiday Pattern
Development of Eden
Stakeholders
Advertising Efforts of the Past
The Experience at Eden
Marketing Plan
Target Marketing
Marketing Mix
Proposed Marketing Mix
Conclusion
From the Paper
"The Eden project promotes to two different target markets. Future marketing can still maintain connections with the younger demographic group that are already addressed by the current market mix, while continuing to build the older demographic group. In the beginning, the project took advantage of the press, and traditional method of reaching the older target audience through brochures and leaflets. However, they eventually began to take advantage of the opportunities that the Internet has to offer. The following will discuss each of the elements of the marketing mix that will be used to grow the older demographic segment of the target audience, while still continuing to promote concerts and other events to the younger demographic group."
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Aquarius ECM System, 2008.
This paper discusses an enterprise content management (ECM) system for the Aquarius Marketing company.
3,526 words (approx. 14.1 pages), 16 sources, MLA, $ 99.95
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Abstract
In this article, the writer defines the development process, testing, training and introduction of an enterprise-class portal and series of enterprise content management (ECM) applications that will significantly increase the level of efficiency and collaboration within Aquarius Marketing. The writer notes that as Aquarius' business model is primarily focused on generating market reports that contain insights and analyses based on content, development of an enterprise-class portal platform that includes a series of ECM applications within it makes the most sense for Aquarius. The writer discusses that the proposed system is being specifically designed to provide Aquarius Marketing with both the applications and underlying processes to better serve their clients. As clients mention their three main areas of concern being the time taken by members of the Aquarius Marketing team to produce marketing reports, the depth of analysis in the report, and the fees charged by Aquarius Marketing being much higher than competitors, the proposed ECM system and portal specifically focuses on more efficient access to research and greater levels of integration across content repositories and processes.
Outline:
Introduction
Design Objectives of the Aquarius Enterprise Content Management System
Project Objectives
Scope
Definitions
Enterprise Content Management
Repositories
Schema
Service Oriented Architecture
Structured Content
Taxonomy
Unstructured Content
Standards Used
Background
Stakeholders Involved
Project Deliverables
Development Methodology Adopted
Budget & Costs
Identified Risks & Mitigation Strategies
Ethical & Legal Aspects Involved
Quality Assurance Processes
Change Management Leadership
Conclusions
From the Paper
"The primary design objective of the ECM system is to provide flexibility in how market analysis reports are authored, edited, produced, posted, downloaded, commented on, and synchronized with clients for their benefit. The proposed enterprise system will rely heavily on portal platform technologies and ECM applications that can be quickly aligned with research, publication and all customer-facing processes that are critical to the firms' business model. From an analysis of Aquarius' process workflows and manually-based approach to producing analysis reports it's abundantly clear that relying on a portal platform that will allow for greater collaboration between Marketing Associates will deliver a significant improvement to workflow efficiency and productivity quickly. ECM applications have business process management workflow applications integrated within them, which further supports the recommendation of creating and enterprise-wide content repository that is agile enough to align with existing workflows yet integrated enough to increase efficiency and performance."
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Leadership, 2008.
A look at the variables that are involved in the development of leadership via a reflection of the writer's own personal experience.
2,465 words (approx. 9.9 pages), 1 source, APA, $ 75.95
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Abstract
This paper presents some background information on various leadership theories and concepts, such as power and influence, and relates this knowledge to her own personal experience. The paper then discusses how this knowledge of leadership skills can be applied towards attaining future goals in the writer's personal career path.
Outline:
Abstract
Introduction
Leadership: Theoretical Underpinnings
Personal Experience
Goals and Outcomes
Conclusion
From the Paper
"Leadership, although given considerable lip service by scholars and organizations, is difficult to understand without some degree of analysis and introspection. Even when analysis and introspection are applied however, these efforts to understand leadership clearly require an integral understanding of theory and how theory translates into practice. Using this as a basis for investigation, this research considers my understanding and experience of leadership in an effort to provide a more integral understanding of the concept. Through this reflection, it is hoped that the challenges that exist when it comes to understanding and evaluating leadership and its overall impact on the organization will be effectively elucidated."
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Corporate Social Responsibility, 2008.
A discussion on the social responsibility of corporations.
3,161 words (approx. 12.6 pages), 19 sources, APA, $ 91.95
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Abstract
This paper discusses the recent appropriate measures that businesses have undertaken to ensure that their operations and their members behave in an ethical and socially responsible manner. The author defines and discusses corporate social responsibility and compares practices from the past to today's norm. The paper also gives examples of the corporate social responsibility stance that companies such as GAP Inc., have adopted and analyzes the corporate social responsibility initiative.
From the Paper
"Slowly this norm-based behaviour is being replaced by a heightened consciousness in business and supported by markets and consumers that will no longer tolerate these self-serving actions for greed and gratification. However, to recreate this norm as an ethical business attitude will require us to look at the smaller indiscretions or activities and no longer minimise the impact of big business. This can be helped by understanding and providing assistance to institutions that support those businesses that operate on a sustainable platform and provide a social return on investment beyond only the financial gain of the corporation."
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Admission Essay for Oxford University, 2008.
An admission essay describing why the writer would be an ideal candidate for the Master in Financial Economics program at Oxford University.
876 words (approx. 3.5 pages), 0 sources, $ 31.95
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Abstract
This paper presents an admission essay for a Masters in Financial Economics at the University of Oxford. The writer's personal background, academic achievements and relevant work experience are described. The writer discusses his motivation for applying to this particular program and why he feels he would be an ideal candidate and should be accepted.
From the Paper
"Within the industry, the research experience I came across determined my decision to work for a buy-side position. During my undergraduate studies, I took the initiative to seek an opportunity as a research participant. In research, I analyzed publicly traded companies and made careful investment valuations. I am fascinated by the application of quantitative theories and modeling to price the intrinsic value of securities. More importantly, the experience allowed me to further develop key analytical and problem-solving skills. I believe a buy-side position in either hedge fund industry or investment banking will satisfy my fascination with industrial research and encompass a broad array of relevant topics from pricing swaptions to callable bonds."
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